The Huge 3 basketball competitors has began its new season, and X has secured unique internet hosting rights, which now presents a precious alternative to advertisers.
And with WNBA Chatter on the app With over 25 Huge 3 video games broadcast stay on the platform the app has potential to develop over 500% yearly.
Based on X:
“Now in its seventh season, the BIG3 has attracted a big following, with summer season viewership larger than that of different main sports activities leagues, together with the WNBA, NHL, and MLS. Throughout the 2022–2023 season, the BIG3 averaged 515,000 stay viewers per recreation on CBS. Particular person attendance broke the BIG3 report with a median of 15,000 attendance per week. These engaged audiences mix with BIG3’s distinctive guidelines to supply a one-of-a-kind alternative for advertisers seeking to attain BIG3’s rising viewers.
Look, I do not know the way precious the Huge 3 really is as a tie-in occasion for the model, that includes retired NBA gamers lumbering round half the courtroom. Do not get me incorrect, a few of them are distinctive athletes, and there may be clearly a degree of nostalgic worth in seeing these gamers compete another time.
However it’s not on the identical degree because the NBA, and it will not have the identical viewers resonance in a promotional sense.
However nonetheless, half one million individuals tuning in final season is important, and within the NBA offseason, with out various basketball choices, it may be a worthwhile consideration.
I am unsure if it does lots for X’s broader pitch as a video-first platform, however it’s one other step that may be value preserving in thoughts.
