Whereas WhatsApp has lengthy been the world’s largest messaging platform, it has by no means been a serious focus within the US, the place different platforms akin to Messenger have been the DM platform of alternative.
till now
In the present day, WhatsApp introduced that it has reached a brand new milestone of 100 million US customers.
In accordance with WhatsApp:
“It has been some time since we wrote about WhatsApp momentum and as we speak we have now some thrilling information to share. As of this month, WhatsApp now has 100 million customers in the USA. This milestone has been a very long time coming and proves that WhatsApp is the answer to America’s cross-platform divide. Whether or not you’ve iPhone or Android, individuals need personal and safe messaging that works properly for everybody, and that is what we do greatest.”
To be clear, Messenger nonetheless has plenty of US customers, round 200 million energetic.
However WhatsApp has been rising of late, as extra individuals need to improve their privateness, and ensure others cannot listen in on their personal conversations.
Which, total, is turning into an enormous focus. Today, fewer persons are posting updates to their social media profiles, as they select to keep up extra unique, intimate messaging chats with buddies as an alternative.
The permanence of social media posts, in addition to the angst and arguments in feedback, has misplaced the novelty of sharing with everybody. For a lot of, it is higher to only persist with their buddies, and this, coupled with rising considerations round information privateness, has seen a gradual stream of customers obtain WhatsApp.
WhatsApp can be good for cross-border communication, as probably the most used international messaging app, whereas it continues to develop its choices and add new options.
This new milestone is a testomony to that, and it is attention-grabbing to contemplate the expanded messaging shift and the way it would possibly relate to your advertising technique.
And when you cannot promote on WhatsApp, you’ll be able to drive conversations within the app with click-to-message advertisements, whereas it’s also possible to create WhatsApp teams and communities to attach together with your viewers.
That is one thing to contemplate, because the numbers present, the extra probably your audience is to be energetic on the app.
