Among the many numerous bulletins and updates at Meta’s “Conversations” enterprise messaging convention in Sao Paulo at the moment, there was one specific utilization observe that stood out.
WhatsApp Channels, a one-way broadcast messaging choice that permits customers to sign-up to topic-based teams to remain up-to-date on the newest data, now has 500 million customers.
Channels, which WhatsApp launched a yr in the past, are virtually equivalent to Instagram’s channel choice, providing creators and types one other strategy to join with their viewers in a extra direct approach.
Which, after all, was the realm of social media pages, however more and more, individuals are participating extra via messaging, and channels present a strategy to lean into it by leveraging messaging connections together with your most passionate followers.
Which may additionally open up a spread of latest alternatives for manufacturers.
You possibly can, for instance, run a promotion channel with specials for channel members, otherwise you need to preserve a DM broadcast stream for product bulletins.
Both approach, amongst 500 million customers, there may very well be loads of potential, offering extra methods to align with more and more engaged behaviors.
WhatsApp channels will not be but accessible in all areas, however you may join the channels ready listing right here
