The Olympics are just some months away, and TikTok is taking the chance to assist entrepreneurs put together their Olympic tie-in campaigns, with a brand new, 19-page “Summer time of Sports activities” information designed to showcase the large occasion.
Though TikTok could not truly point out the Olympics, or the UEFA Euro Cup, in its information, as a result of inconsistencies within the official guidelines of every. For instance, TikTok refers to “Summer time Video games” and “European Soccer Event“beneath the course of
However, for readability, they’re speaking about this, and the complete information, which you’ll obtain for your self right here (together with electronic mail sign-up) features a vary of pointers that will help you map out your occasion tie-in plans.
First, the information exhibits how totally different communities align round main occasions and the way this pertains to efficient model engagement.
TikTok has shared this recommendation in earlier guides, that manufacturers ought to look to stay to their area of interest, whereas additionally taking part in into surprising communities to assist increase curiosity.
Which is clearly sports-related this time round, and the information consists of hyperlinks to numerous case research that present how manufacturers have efficiently linked to the bigger video games dialog.
There’s additionally an outline of key occasions of curiosity based mostly on the final Olympics and when TikTok customers are most definitely to tune in.
There are additionally explainers and overviews of find out how to join extra particularly round sports activities engagement.
This is some great things, with recommendation that extends past sports activities tie-ins, with particular notes on what works greatest in TikTok promotions.
Calendar overview of when to activate your tie-in campaigns, and extra particular insights into how, precisely, to construction your strategy to connecting with recreation audiences.
It is price a glance, you may obtain the complete information for your self right here (with electronic mail sign-up).
