TikTok has launched the newest model of its vacation purchasing information, which comprises tons of statistics and insights that will help you plan your vacation advertising and marketing marketing campaign.
TikTok’s 16-page “Trip for You” information is formatted extra like an infographic, with a variety of knowledge factors on every web page.
As you’ll be able to see, the format is pretty tight, so at solely 16 pages, the insights are in depth.
This primary a part of the information appears at key hashtags and content material developments across the vacation and the way TikTok customers are planning to buy and interact with the occasion.
Additionally notes the person’s buy exercise and engagement in particular purchasing classes
Additionally contains notes on engagement developments on TikTok and the way manufacturers can faucet into totally different behaviors and pursuits.
There are additionally particular marketing campaign ideas and timelines that will help you plan.
And notes on content material planning:
It is a good information with quite a lot of data, and should you’re planning on utilizing TikTok on your vacation advertising and marketing, it is positively price a glance.
You possibly can obtain the “TikTok Holidays for You” playbook right here.
