To have fun the launch of Sabrina Carpenter’s new album, TikTok has launched a brand new in-app expertise, together with alternatives for elevated publicity within the app, in addition to bonus options for individuals who full varied in-app duties.
As you’ll be able to see in these photographs, followers will have the ability to entry unique options like profile frames and results to indicate their help for Carpenter’s album.
Followers will even be eligible to be featured in a single Official “Fan Highlight” carousel once they share associated updates.
Based on TikTok:
“Along with being featured in Fan Highlight, TikTok followers who full 5 interactive duties will obtain an unique profile body, utterly immersing themselves in a brand new period. Followers may also use Sabrina’s unique quick ‘n candy TikTok impact, and if Carpenters want some inspiration, they will head over to Sabrina’s web page to see what she’s been creating alongside her followers.
Carpenter has constructed an enormous following on TikTok with over 19 million followers, once more underlining the app’s worth as a music promotion car.
In truth, a TikTok commissioned report launched final November confirmed that TikTok customers The app is considerably extra more likely to uncover and share new music content materialwhen 75% of its customers Additionally uncover new artists by TikTok clips.
As such, it is a intelligent activation by Carpenter’s marketing campaign group, as they partnered with Meta on a brand new chat theme for Messenger.
By way of normal advertising and marketing notes, this highlights TikTok’s worth for popular culture and music-related promotions. For those who’re attempting to succeed in this viewers, it could be price wanting on the dialogue and engagement round Sabrina Carpenter’s album and contemplating the influence of your individual efforts.
TikTok customers will have the ability to entry the brand new expertise by looking for “Quick n’ Candy” or “Sabrina Carpenter” on TikTok. Followers who remark containing a video #SabrinaCarpenter or #Shortensweet The hashtag will even characteristic a pop-up animation that directs them to the expertise.
