This appears considerably ironic, on condition that the app can be preventing the federal government gross sales invoice, which successfully originated in Washington.
However as we speak, TikTok introduced a brand new partnership with Monumental Sports activities & Leisure (MSE), which is able to see the app turn into an official branding associate of the NHL’s Washington Capitals, in addition to implement a brand new promotional push throughout different Washington-based sports activities groups.
In accordance with TikTok:
“TikTok and Monumental Sports activities and Leisure (MSE) as we speak introduced a multi-year partnership that can see TikTok because the official associate of the NHL’s Washington Capitals. Moreover, the partnership contains Capitals highway jerseys, Capitals fiftieth Anniversary Celebration Entitlements. -Area branding and Capitals, the NBA’s Washington Wizards, the WNBA’s Washington Mystics, the NBA G-League’s Capital Metropolis Go-Go’s and the NBA2K Wizards’ unique programming parts for District Gaming.”
The Capitals’ fiftieth anniversary occasions will embrace numerous TikTok activations, making it dwelling to Washington sports activities followers throughout a number of leagues.
The partnership expands TikTok into sports activities, together with the just lately expanded NFL deal. It is a multi-year deal, which appears a bit optimistic, on condition that the app could possibly be faraway from the US beginning subsequent yr.
However as the recognition of sports activities on the app grows, it is sensible for TikTok to department out into new areas of sports activities content material, whereas growing its reference to followers in Washington, lots of whom work for the federal government, may play an extra function in softening the opposition.
could also be most likely not However both means, it is one other means for TikTok to strengthen its reference to US audiences and drive extra engagement from sports activities content material.
