The Olympics are only a few months away, and TikTok is taking the chance to assist entrepreneurs put together their Olympic tie-in campaigns, with a brand new, 19-page “Summer season of Sports activities” information designed to showcase the massive occasion.
Though TikTok could not really point out “Olympics” or “FIFA World Cup” within the information, as a result of inconsistencies within the official guidelines of every. For instance, TikTok refers to “Summer season Video games” and “European Soccer Event“beneath the route of
However, for readability, they’re speaking about this, and the complete information, which you’ll obtain for your self right here (together with e mail sign-up) features a vary of pointers that will help you map out your occasion tie-in plans.
First, the information exhibits how completely different communities align round main occasions and the way this pertains to efficient model engagement.
TikTok has shared this recommendation in earlier guides, that manufacturers ought to look to stay to their area of interest, whereas additionally “taking part in” to assist develop curiosity in surprising communities.
Which is clearly sports-related this time round, and the information consists of hyperlinks to numerous case research that present how manufacturers have efficiently related to the bigger video games dialog.
There’s additionally an summary of key occasions of curiosity primarily based on the final Olympics and when TikTok customers are almost certainly to tune in.
There are additionally explainers and overviews of learn how to join extra particularly round sports activities engagement.
This is some good things, with recommendation that extends past sports activities tie-ins, with particular notes on what works greatest in TikTok promotions.
Calendar overview of when to activate your tie-in campaigns, and extra particular insights into how, precisely, to construction your method to connecting with sport audiences.
It is price a glance, you’ll be able to obtain the complete information for your self right here (with e mail sign-up).
