TikTok has launched a brand new information on its Advert Supervisor platform, which gives a vital overview of all facets of making and working an efficient TikTok advert marketing campaign.
And it may be a key useful resource on your planning. I imply, at the very least for now, TikTok might or might not transfer to some areas subsequent yr. However till then, there’s worth in working a TikTok marketing campaign, and this new, 53-page, free information can provide you some useful perception on the right way to develop your initiatives on the app.
You possibly can obtain the complete information for your self right here, however on this put up, we’ll take a look at some key notes.
The information begins with an outline of the TikTok Adverts Supervisor UI and what every aspect and tab is for.
And the overviews listed below are useful, with easy explainers of what every half incorporates inside the numerous tabs.
There’s additionally an outline of advert marketing campaign buildings, which skilled advert managers shall be very conversant in, however might help present extra context on your planning.
There may be an in-depth overview of the right way to set-up every sort of TikTok advert marketing campaign.
With focusing on, analytics and extra.
Lastly, there are three pages of advert optimization finest practices with notes on setting marketing campaign budgets, setting bids, and inventive variations.
It is a good overview of all the important thing components of a TikTok advert marketing campaign, and even if you happen to’re comparatively conversant in TikTok’s programs, it is value a glance, as there could also be some notes you do not know or have neglected in your strategy.
As a result of every advert platform all the time has distinctive variations and components. It may be simple to settle right into a routine course of, as a result of the programs are principally the identical, but it surely’s generally these little variations that may make an enormous distinction in marketing campaign efficiency.
You possibly can obtain TikTok’s Advert Supervisor person playbook right here.
