TikTok has launched a brand new information for magnificence manufacturers trying to take advantage of their in-app presence, with tips on methods to set up your model voice, methods to generate curiosity together with your clips, and extra. Your TikTok methodology.
And there are some beneficial notes, price testing for any magnificence enterprise.
In response to TikTok:
“Magnificence on TikTok is spreading pleasure, exhibiting individuality and celebrating everybody. TikTok is a spot to find the subsequent massive factor in magnificence.”
In reality, TikTok says 52% of its customers who come throughout SMB content material on the app have gone on to make a purchase order. That, mixed with widespread magnificence search exercise, presents vital alternatives for magnificence manufacturers to maximise their outcomes on apps.
The 27-page information first appears on the development of magnificence traits on the app and the way individuals are consuming beauty-related content material. It then goes into how one can set up a model voice together with your in-app presence and what resonates finest.
The information consists of notes on efficient hooks and engagement strategies to assist entice your viewers.
There are additionally planning guides based mostly on key dates that can assist you promote.
There are additionally case examine examples with sensible notes on how magnificence manufacturers have maximized their TikTok presence.
There are additionally guides on methods to use TikTok Adverts Supervisor, CapCut and different instruments to create and refine your content material.
These are some good notes, which can assist in your TikTok planning and might play an enormous function in serving to you construct your model on the app and past. And whereas the info right here is particular to beauty-related companies, there are some extra common notes that may apply to most manufacturers trying to make use of TikTok for advertising and marketing.
Both manner, in the event you’re critical about advertising and marketing on TikTok, it is price a glance.
You may obtain TikTok’s 2024 Magnificence Playbook right here (through e-mail sign-up)
