With the top of summer time trip now upon us, many will flip their consideration to back-to-school plans, which implies that entrepreneurs have to strategize to achieve college students and their mother and father with their newest gives and promotions.
And for a lot of, TikTok might be a key platform. To assist with this, TikTok has launched a brand new Again to College marketing campaign information to assist inform your technique, and equip you with the precise information to place your finest foot ahead along with your seasonal promotional push.
You’ll be able to obtain the total 16-page information right here, however on this publish, we’ll check out the important thing notes.
First, TikTok supplies an outline of key dates to assist information your plan ahead based mostly on consumer exercise.
An outline of TikTok’s fundamental product classes can be supplied and, particularly, what TikTok customers are searching for within the app.
However the primary level of the information is to have a look at efficient model constructing strategies and how one can maximize your messaging by way of broad outreach throughout totally different parts.
As you may see on this chart, the information incorporates tips about how manufacturers can hyperlink to totally different parts to assist amplify their model messaging and maximize the worth of their campaigns.
There are additionally timelines for planning to assist hyperlink to key factors of curiosity.
Plus notes on video construction and learn how to create simpler campaigns.
This information to TikTok has quite a bit going for it, each web page is filled with data, and in the event you’re planning on going again to high school selling the app, it is positively value a glance.
You’ll be able to obtain TikTok’s Again to College Marketing campaign Playbook right here.
