TikTok introduced a brand new certification alongside its “TikTok College” initiative, with advertising professionals now capable of earn an official “media shopping for” qualification, which they’ll showcase to display their platform expertise.
As defined by TikTok:
“[The Media Buying] Certification permits digital entrepreneurs to showcase their expertise in TikTok promoting, foster skilled growth, and open doorways to new alternatives. For firms and organizations, constructing a staff of TikTok-certified professionals provides credibility and demonstrates a dedication to excellence in TikTok promoting providers.”
TikTok’s media buyability is predicated on system information, which is examined in a take a look at. And whereas there aren’t any accompanying programs (as is typical of TikTok College’s choices), there’s a 124-page research information that can assist you perceive TikTok promoting, which covers all elements of TikTok promoting.
Though relying in your information of the promoting trade, it’s also possible to do the take a look at your self.
TikTok says the course is designed for entrepreneurs who’re accustomed to TikTok for Enterprise and have expertise working TikTok campaigns.
“We advocate that candidates have no less than a number of years of expertise working in an company and performing a media shopping for perform on TikTok, or have equal expertise by way of formal or casual coaching.”
Competencies embrace inventive fundamentals, information connectivity and end-to-end marketing campaign administration.
“Candidates who go the take a look at will obtain an official TikTok Media Shopping for Certification legitimate for two years with verifiable accreditation. Licensed professionals can show official certification publicly on their resumes and on-line networks to showcase their TikTok expertise.”
This is usually a good technique to showcase your TikTok promoting information and generate extra enterprise by way of your platform leads.
Or it is a great way to be taught extra about how TikTok adverts work with tons of perception within the full research information.
You may be taught extra about TikTok’s media shopping for certification course right here. At the moment, the examination is barely accessible in English.
