TikTok has launched a brand new promotional marketing campaign, in partnership with the UK Olympic group, to focus on how the app helps assist athletes and creators, whereas showcasing its connection to the occasion.
The brand new marketing campaign options plenty of UK athletes and goals to showcase TikTok’s energy to encourage and join.
In accordance with TikTok:
“On daily basis, folks come to TikTok and get impressed to strive new issues. We have seen how this second of inspiration can snowball into one thing larger and alter folks’s lives. As we glance in direction of the Olympics and Paralympics, we wished to have fun. Neighborhood vitality, creativity and athletic excellence, and exhibits how our athletes’ journeys can encourage folks to begin new issues and embrace their passions.”
An official accomplice of TikTok Crew GB and the ParalympicsGB group, who will go to the Video games within the subsequent few weeks. TikTok will host unique content material and insights from these athletes, driving elevated dialog across the occasion, and the marketing campaign goals to showcase that connection, whereas additionally celebrating TikTok’s broad assist and constructive messaging.
Highlighting how athletes use TikTok clips to share their journey generally is a good method to get extra customers on the app. And with so many individuals more likely to look as much as these athletes throughout video games, TikTok generally is a key vacation spot to assist them get to know these rising stars higher.
As such, it is a good promotion for the app, which additionally highlights TikTok’s advantages for better connectivity and group. And with the anticipated stack of Olympics-related actions on the app, it might assist drive extra dialogue, making it an much more worthwhile vacation spot for promoting companions.
TikTok says the brand new marketing campaign will likely be highlighted on billboards in addition to on TV, radio and social media.
