TikTok is making an attempt one other app because it appears to be like to develop engagement alternatives, and faucet into broader utilization tendencies.
TikTok’s newest app experiment is one thing referred to as “Whee,” an Instagram-like feed of photos designed to be shared solely with associates.
As defined by TikTok:
“Whee is a brand new social app designed to maintain you related together with your closest associates by way of life’s spontaneous moments. Seize and share real-life photographs that solely your folks can see, letting you be your most genuine self Hui is the perfect place to share life moments with shut associates.“
However wait, hasn’t TikTok already launched a nonetheless picture based mostly app?
Sure, sure it did.
In April, TikTok launched a separate app referred to as “Notes”, which can also be a photograph sharing app.
That app additionally appears to be like just like Instagram, though it appears to be like just like one other separate TikTok app referred to as “Lemon 8”. which it Launched final yr.
Lemon8 is extra particularly centered on merchandise and promotions, so use circumstances usually are not the identical as Huey and Word.
So what makes Hui and Notes completely different, and why is TikTok so hell-bent on facilitating picture sharing alongside its most important short-form video app?
Effectively, when it comes to variations, Whee appears to focus solely on sharing with associates, whereas Notes is a extra broad viewers sort app.
Notes on the App Retailer are described as:
“TikTok Notes is a life-style platform that gives informative photo-text content material about individuals’s lives, the place you’ll be able to watch individuals share their journey suggestions, each day recipes and extra.”
So it is like a public sharing platform like IG for visible content material, versus closed sharing.
Why concerning the image, that’s in all probability associated to the Chinese language market development.
Tencent-backed XiaohongshuOne other Instagram clone, has seen a giant increase within the Chinese language market of late, which has additionally expanded into ecommerce alternatives.
Apparently, TikTok hopes to copy the identical with Word in Western markets, whereas Whee will lean towards extra private sharing, and perhaps present extra methods for customers to share product photos, offering extra analysis insights into TikTok advert concentrating on?
I do not know, however e-commerce is TikTok’s most important focus, and it looks as if it ought to be tied to it by some means.
Both approach, it looks as if an odd launch, particularly contemplating that individuals already conduct most of this kind of exercise on Instagram or Snapchat.
However TikTok is giving it a strive anyway, and it will likely be attention-grabbing to see how they give the impression of being to lure customers to the brand new visible app.
