TikTok has introduced a spread of activations to rejoice Latin Heritage Month, together with a brand new Creator Showcase, an in-app hub, creator assist initiatives, music highlights and extra.
In response to TikTok:
“The Latino neighborhood has at all times been a powerhouse of creativity, resilience and tradition – creating area for individuals to rejoice their heritage whereas contributing to international tendencies on TikTok. We proceed to be impressed by our visionary #CasaTikTok neighborhood and are honored to supply an area the place various voices come collectively to symbolize and rejoice Latino tradition.”
First, TikTok introduced its inaugural Latin Heritage Month Visionary Voices listing, which spotlights a spread of Latin creators in varied classes.
These creators will probably be highlighted on a brand new #CasaTikTok web page on the app, which can function Latin-owned companies, musicians and extra.
TikTok can also be inviting different Latino creators to use to its #CasaTikTok creator neighborhood program, which can present entry to expanded academic assets, occasions and webinars designed to assist creators enhance their content material on TikTok.
TikTok can also be trying to give the ground to Latin musicians on the app:
“In celebration of our #CasaTikTok our Sounds web page may also function #MusicaLatina and #MusicaMexicana music playlists, curated by Visionary Voices visitor of honor @Rauwalejandro And @manuelturizoz.”
Lastly, TikTok may also showcase Latin-owned companies which you could store from inside the app, by way of reside streams and the TikTok Store, whereas it is operating an IRL. #ShopLatin’s owned Creator Mixer, which can convey collectively quite a lot of Latin-owned manufacturers for a particular reside occasion.
TikTok is eager to focus on the contributions of varied communities to the app, and in addition, the position the platform performs in empowering these creators and bringing worth to minority teams. And the app has undoubtedly supplied extra alternatives to many communities, however that apparently wasn’t an element within the US authorities’s evaluation of the app’s potential safety dangers.
Which, after all, it should not, however occasions like this underline the position that TikTok can and does play in facilitating expanded entry and attain, particularly for sure creators and niches.
You may be taught extra about TikTok’s Latino Heritage Month occasion right here.
