TikTok shared its newest EU viewers and worker numbers as a part of its DSA disclosure reporting, which affords some attention-grabbing notes on moderation, consumer development and extra within the area.
The newest report covers the interval between January and June this 12 months, the primary report for TikTok to cowl a full six-month interval. TikTok has launched two earlier DSA reviews, one overlaying a single month and the opposite overlaying the three months ending final 12 months.
As such, this newest replace offers a extra indicative account of TikTok’s efficiency, together with the variety of lively customers within the area.
First, TikTok reported that it eliminated round 22.2 million items of content material throughout this era, with “Delicate and mature themes” are the most important drivers of elimination.
As you may see on this record, “Regulated Merchandise and Business Actions” was the second largest contributor to elimination, adopted by “Psychological and Behavioral Well being”. however”“Delicate and Mature Themes” was far forward, beating the subsequent closest class by greater than 2 million removals throughout this era.
When it comes to traits, TikTok really eliminated much less content material throughout this era on common.
As talked about, TikTok’s final DSA report coated the interval from October to December 2023, which is simply three months, versus this one, which coated a 6-month interval. As such, the comparability just isn’t direct, however once you common out the month-to-month removals, TikTok was deleting 4.3 million content material per thirty days final 12 months and it’s now deleting 3.7 million per thirty days.
It would not say a lot concerning the change in method as a result of app’s elevated utilization round Christmas. Nevertheless it’s a major drop in total numbers, which could possibly be a component to look at.
When it comes to unlawful content material, TikTok noticed probably the most consumer reviews round “unlawful hate speech”, with “violation of privateness” and “sharing of objectionable intimate pictures” additionally topping the record. TikTok additionally reviews that it has been banned 5.3 million accounts throughout the reporting interval.
When it comes to moderation, reviews of getting TikTok 6,354 individuals within the EU devoted to content material moderation by the top of June 2024. This is a rise of 67 moderators in its final report, which itself included the rise. 162 moderators in its preliminary replace. So TikTok is including extra moderation workers over time to cowl extra components of concern on the app.
Lastly, when it comes to customers, TikTok now has 150.5 million month-to-month lively customers in Europe.
that 8 million ultimately report, so TikTok’s customers within the area are rising. Not at a speedy fee (1.3m per thirty days), however rising over time.
Germany, France, Italy and Spain are the primary EU international locations for TikTok, now with greater than 20 million customers every.
These are some attention-grabbing notes on TikTok’s EU operations and its total reputation within the area. And if you wish to attain European customers, region-specific notes can assist you higher goal your campaigns.
You may learn TikTok’s newest DSA launch replace right here.
