As a part of its continued efforts to strengthen connections with the gaming group, TikTok has introduced that it’s a Official associate of Gamescom 2024which is likely one of the largest gaming conventions on the earth.
As defined by TikTok:
“The world’s largest sport occasion, Gamescom, attracted greater than 320,000 gaming fans final yr. In 2024, the occasion will likely be held from August 21 to 25 in Cologne, Germany. Collectively, TikTok and Gamescom will create an unforgettable fan expertise earlier than and through the occasion. This contains co-branded “Recreation on Dwell” in-app campaigns with creators and unique video content material in addition to Gamescom out-of-home billboards.
TikTok will host numerous tie-ins to the occasion, together with an IRL activation at Gamescom, hosted in Germany. reside streaming rooms, a devoted occasion stage (the place it’ll host discussions and panels), and “a particular Pokémon GO Gymnasium exercise”.
TikTok will add varied in-app instruments to assist customers have interaction with occasions.
Given the pervasive affect of gaming in on-line tradition, it is sensible for TikTok to extend its give attention to gaming parts the place it may, and it is working to extend its attraction to gaming creators in numerous methods. TikTok launched it The primary international gaming occasion Again in 2022, then adopted it up with its “30 Days of Gaming” showcase final yr, growing its give attention to gaming-related content material.
TikTok’s younger viewers additionally has a powerful direct connection to gaming, with 76% of energetic avid gamers on the app taking part in PC or console video games weekly. Which can be associated to TikTok content material. The #gaming hashtag has been added to greater than 45 million posts on the app Gaming-related reside streams are watched on common, approx 76 million occasions per day on the platform
With a give attention to reside content material and facilitating engagement with developments, that is one other step for TikTok to assist avid gamers on its platform.
