Whereas TikTok has turn into a key platform for leisure, it’s more and more turning into a vacation spot for discovery, with increasingly folks now turning to the app to study extra about merchandise, tendencies and extra.
Which may be an vital consideration to your advertising efforts. Relying in your goal market, TikTok could also be a key driver of curiosity now, and as such, your model ought to have a presence throughout the increasing TikTok house.
Effectively, at the least for now. TikTok can also go away the US as early as subsequent 12 months, however that end result has but to be decided amid numerous authorized challenges.
Till then, these insights from Adobe could also be of curiosity. adobe surveyed 808 customers in addition to 251 enterprise homeowners to assemble extra perception into how TikTok is getting used for product discovery.
Some probably precious notes.
