Whereas TikTok has develop into a key platform for leisure, it’s more and more changing into a vacation spot for discovery, with an increasing number of folks now turning to the app to be taught extra about merchandise, traits and extra.
Which may be an necessary consideration on your advertising efforts. Relying in your goal market, TikTok could also be a key driver of curiosity now, and as such, your model ought to have a presence inside the increasing TikTok area.
Properly, at the least for now. TikTok might also go away the US as early as subsequent 12 months, however that end result has but to be decided amid numerous authorized challenges.
Till then, these insights from Adobe could also be of curiosity. adobe surveyed 808 shoppers in addition to 251 enterprise homeowners to collect extra perception into how TikTok is getting used for product discovery.
Some probably beneficial notes.
