Seeking to up your TikTok advertising and marketing recreation?
This may assist. CreatorIQ lately partnered with TikTok to conduct an evaluation of how manufacturers are utilizing the app and which of them are seeing essentially the most success with their TikTok strategy.
The total report, which you’ll obtain right here (with electronic mail sign-up) gives perception into key methods and approaches when working with TikTok creators and which particular manufacturers are driving essentially the most engagement and curiosity.
This is a fast evaluation of the important thing notes.
First, CreatorIQ gives a choice of TikTok engagement ideas and knowledge that may assist inform your TikTok advertising and marketing technique,
In accordance with the above, CreatorIQ’s findings present that 55% of TikTok customers point out that they’re extra prone to belief manufacturers once they hear about them from creators than different advertisements of their feed.
So working with creators is vital, however not all creators are equal on this regard.
CreatorIQ says manufacturers will wish to set up long-term partnerships with aligned creators, to align with that model’s message.
In accordance with the report:
“A creator who posts a couple of model for months and years is extra credible than one who posts in regards to the model for just a few days earlier than transferring on. Analysis exhibits {that a} shopper is extra seemingly to purchase a product when a creator constantly shares their expertise with the product or model.“
So a long-term contract is a greater strategy, which places extra duty on manufacturers to do their homework to analysis the creators who greatest align with their viewers.
CreatorIQ’s report additionally exhibits that engagement fee is a key consideration in maximizing model messaging.
By way of particular manufacturers/sectors, the report exhibits that magnificence and style are the most well-liked app verticals, primarily based on Earned Media Worth (EMV).
EMV is CreatorIQ’s personal measure of social media content material worth, primarily based totally on put up engagement, aimed toward quantifying model advantages.
The truth that magnificence and style manufacturers high the checklist is little shock given the app’s cultural capital. Certainly, in Within the UK, TikTok is now the second largest On-line magnificence and wellness retailerIn accordance with latest experiences.
So should you’re within the magnificence and/or style sector, TikTok is a key consideration, and ought to be in your radar as you develop your vacation advertising and marketing plan.
Lastly, the report additionally features a checklist of the highest 100 manufacturers of apps primarily based on EMV.
If you wish to get an concept of how you must strategy the platform, these manufacturers can present some precious pointers and notes, and it may be price taking a look at who’s utilizing TikTok clips in your sector.
That is an attention-grabbing report with a variety of insights for TikTok entrepreneurs, which may help information your pondering and strategy.
You’ll be able to obtain the total report right here.