Picture by Theo Preiswerk
On a latest morning, she’s carrying an outsized black blazer, black shirt and saggy denim, along with her hair slicked again and sculptural silver jewellery on show. He has a special perspective. Turning his head to see him whereas passing via a espresso store: How did this superstylish girl find yourself in Atlanta?
Dusseldorf-born stylist Meta Conchetta has known as Atlanta her house base for the previous 9 years. “All my musical heroes are from Atlanta, and I used to be very influenced by hip-hop music,” she says. “I mentioned, ‘Why not?’ in Atlanta.” After arriving right here, she despatched a chilly e mail to well-known hip-hop photographer Jack Wolfe. The e-mail led to her first styling job for {a magazine} that includes Metro Boomin. Wolfe was unable to take the gig, so she labored with photographer Dewang Valdez. “DeWang and his crew, the Movement Household, have been large mentors all through my profession,” she says. From there, she’s made the rounds in industrial and editorial shoots and popped up at a number of the hottest style occasions on the town , working with shoppers equivalent to Ice Spice, 6LACK, and SoFaygo, she has styled a number of the greatest names in music for publications, manufacturers, and occasions.
By anybody’s requirements he was on the prime of his sport. However Conchetta started to really feel a inventive itch. “I’ve and have collaborated with the largest names in style, magazines and music. I’ve labored so lengthy creating photographs for different folks, however I nonetheless felt that I had one other calling inside me to create one thing for myself,” She says. In November 2023, after two years of labor, she launched her personal line, ATTEM.
Which means “to breathe” in German (along with the spelling meta backwards), ATTEM is a illustration of Conchetta’s private fashion, which leans in the direction of the androgynous. “I wish to experiment with the female and the masculine,” she says. It is a mixture of professionalism that Conchetta says is rooted in her German upbringing and her street-style outlook. Impressed by this mashup, the gathering marries objects like outsized gown shirts and blazers with denim, leather-based skirts and hoodies. “I wished to do one thing past the shallow, little area of interest, which felt prefer it catered to me and folks like me, not the entire world,” she says.
Conchetta loves the flexibleness her line has given her creatively, showcasing her fashion in quite a lot of classes, from sneakers to equipment to clothes. All objects are beneath $250. “I wished to offer a chunk of myself that was reasonably priced and of excellent high quality,” she says By her drop enterprise mannequin, she is ready to share her style with the world when inspiration strikes, with out being dictated by a seasonal schedule. For instance, sneakers are inspiring her proper now and promoting properly, so she plans to focus her future vitality there.
“My aim with ATTEM is to offer folks a platform,” Conchetta mentioned “You needn’t know what to do with this outsized gown shirt, but it surely’s as much as you [as the customer] It is there so that you can experiment with to be inventive.”
This text appeared in our July 2024 situation.
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