Snapchat shared some new information on the platform’s energy to advertise motion pictures, with Snap customers extra more likely to see motion pictures in theaters and being influenced by Snap campaigns.
The info relies on insights from ticket information from Samba TV, Kantar and Fandango, offering some precious insights into how Snap can drive curiosity in motion pictures and associated content material.
And the important thing level to notice is important: Analysis reveals that publicity to Snapchat campaigns for motion pictures has lifted ticket gross sales by 91%.
It is a vital improve in curiosity, which underscores Snap’s potential worth for film promotion. What’s extra, Snap says that film promotions that leveraged a number of Snapchat advert merchandise (together with its AR instruments) 102%.
I imply, tending to youthful audiences, this group is extra more likely to go to the flicks anyway. However nonetheless, it is a precious indicator, which can doubtless pique the curiosity of many movie manufacturers and associated entrepreneurs.
Analysis has additionally discovered 92% of weekly Snapchatters are theatergoersWhereas Snapchat customers 1.5 instances extra more likely to see a film in theaters each 2-3 months (in comparison with non-users).
The one factor I might notice right here is that the time period relies on intention, not motion, and the way in which it’s introduced may be deceptive. The figures are nonetheless related, and underline the worth of the app for movie promotion, nevertheless it’s not primarily based on precise ticket gross sales, simply what the respondents wish to say.
The info additionally reveals that Snapchatters usually tend to contemplate themselves movie buffs than customers of different apps, whereas 78% of Snapchat customers declare that their high affect when deciding whether or not or to not watch a film is suggestions from family and friends.
And a ultimate key notice on Snap’s behalf:
“61% of movie-going Snapchatters usually tend to see a film in theaters after partaking with an AR advert for the movie.“
These are some optimistic information factors for Snap with regards to selling motion pictures, although once more, they’re additionally what you’d count on. Youthful audiences usually tend to go to the flicks, and Snap has better attain to those teams, so logically, it should be a very good driver for film promotions.
Besides, at 800 million month-to-month actives, the information underscores Snap’s worth as a promotional platform for occasions and popular culture tendencies.
You’ll be able to learn Snap’s full Cinema Advertising and marketing report right here.
