With the hotter months approaching within the US, Pinterest has supplied a brand new overview of journey traits within the app, which can be useful for entrepreneurs trying to capitalize on holiday-themed alternatives.
As a result of it might not get as a lot consideration as different social platforms, Pinterest stays a key vacation spot for travel-based analysis.
In line with Pinterest:
“With one billion travel-related searches a yr and over 10 billion journey financial savings, Pinterest is filled with concepts to get probably the most out of your subsequent journey. 8 out of 10 Weekly Pinterest customers flip to Pinterest when planning their summer time getaways, and since final yr, searches for “journey imaginative and prescient board” and “packing information” have elevated by 210% and 480%, respectively, as vacationers construct their bucket lists and put together for unforgettable journeys. has elevated “
So what are the important thing journey traits for 2024?
First, Pinterest says “journey journey” is getting extra consideration, together with “scuba diving pictures” (+60%), “mountaineering” (+40%), “journey tenting” (+44%) and “caving” (+ 40%) is rising.
Additionally, the water park:
On the similar time, quiet and solo journey has additionally grow to be in style, together with “glamping aesthetic” (+260%), “wellness retreat aesthetic” (+90%), “cabin within the mountains” (+180%) and “nationwide park”. (+250%) Wanting consideration.
Pinterest additionally says that Pinners are in search of mystical locations to go to with searches for “haunted locations” (+155%), “historic cities” (+75%) and “locations on earth that do not appear actual” (+240%). ) attracts curiosity.
Street journeys have additionally grow to be in style, and searches equivalent to “cozy highway journey garments” (+250%), “what to convey on a highway journey” (+66%) and “highway journey snacks” (+65%) can current advertising alternatives. ).
Lastly, Pinterest additionally highlights the most well-liked destination-related searches in the present day:
- “London Life-style” (+340%)
- “South African Meals” (+320%)
- “Santorini Celebration” (+300%)
- “Goa Nightlife” (+270%)
- “Summer season in Brazil” (+250%)
- “Bali Vibes” (+195%)
- “Historical past of Myanmar” (+170%)
- “Rural India” (+100%)
- “Singapore Tradition” (+100%)
- “Moroccan Aesthetic” (+90%)
Undecided if all of that is particularly associated to journey, however some extra perception into pin traits.
These are some useful notes that may assist inform your advertising methods for the vacation season, on Pinterest or past.
However on Pinterest particularly, they are often particularly invaluable, and these are some traits price noting in the event you’re trying to join with vacation creators.
You possibly can learn all of Pinterest’s summer time journey traits right here.
