You guys! I’ve the largest thrilling announcement but… we have launched a product!
And you should buy it now! And it should help younger ladies within the course of! Whoa! 
I’m so excited to announce that the primary Darling Down South Personal Label product is obtainable for buy HERE!! With the assistance of my amazingly gifted pal, Hannah Betzel Advantageous Artwork, we created this stunning 100% silk scarf which you could put on year-round in a female and versatile colour palette. Plus we’re doing somewhat good with it and donating 10% of all income to our favourite girl-empowering charity in Atlanta, Cool Ladies! Ahhh!
Launching a product is probably probably the most nerve-wracking issues. Anybody who sells something on-line is aware of how troublesome it’s to make that first sale, and if you’re speaking a couple of personal label product that is solely obtainable on our web site for a restricted time, which means additional stress.
So Cynthia, why would you create such a posh product to promote when you may simply promote different merchandise in a storefront?
Nice query the ever present questioner!
As a result of I needed the chance to create one thing distinctive and delightful for every of you.
Consider it or not, however at one level in my life I needed to be a costume designer. My mom might partly be the inspiration for this as she famously made attire for us for numerous events. Jean skirt overalls and plaid accents and an identical hat, my mother made it. A fairy wing costume with life measurement fairy wings, my mother made it. So to me, sketching a costume design (at all times 18th-century French-inspired full robes, thoughts you) appeared like a pure and completely acceptable profession to concentrate on. What eight-year-old woman does not need to put on a robe whereas she’s attempting to find sticks to construct a tree fort?
Quick ahead to the date of the thought’s launch, it was Labor Day weekend, I used to be furiously typing on some put up about one thing on the web, then I took an Instagram break and noticed a brand new art work listed by my pal Hannah and a thought popped into my head, “Hannah on your readers.” Ask to print one so we are able to print it on a shawl.”
That was it, the thought that led me to scouring the web for “silk scarf firms” and its many variations, nearly signing a contract with a shawl producer who was going to cost me an astronomical amount of cash and the lead time mentioned to be 4 greater than what I needed. The week could be lengthy, after which within the eleventh hour a swap with an area provider who gave me a great deal and acquired the product in my arms simply earlier than Christmas.
Let me let you know that the thought between creation was so eye-opening and extremely concerned.
And now, right here we’re, the place I can give you an amazingly high-quality, 100% silk craft which you could put on each day of the yr, with hand-rolled edges and every scarf in a position to present 10 stems. Extension of schooling for women or health coaching for 10 women.
Whereas my actual aim in life might have been to deliver beautiful ball robe attire to life only for me to wander by means of the woods like a nymph, now we are able to create this superb product to learn all of you younger ladies in want. Feeling inspired and empowered.
We won’t wait to see the way you put on your scarf and to thanks for being a loyal follower, we’re providing you with 20% off your first order with the code “love” at checkout!
Thanks from the underside of our hearts,
Cynthia and Hannah
