That is easy. Meta has introduced an replace to its Advertising API that may make sure that these creating Instagram Reminder advertisements in third-party apps may have all the identical performance accessible in Meta Advertisements Supervisor.
Till now, the API hasn’t enabled the identical options as Advertisements Supervisor, which is a ache level for a lot of entrepreneurs.
Meta defined by:
“After listening to constant suggestions about this lack of parity, we’re now supporting further reminder advert options by way of the Instagram Advertising API by way of August 19, 2024. These options embrace the power to achieve folks on Instagram reel placement with reminder advertisements, which remind folks on the proper time, and including occasions to advertisements that optimize for throughplay or attain.“
So this is not an enormous change, however it’ll make sure that folks working Instagram advertisements by way of APIs (ie third-party instruments) will have the ability to create extra kinds of advertisements and experiences.
Reminder advertisements could be a helpful re-engagement choice and these new options will guarantee extra companies could make higher use of the format. I imply, these aren’t new options, however expanded API entry will guarantee extra manufacturers can entry them in additional methods.
It is a easy replace that may make life a bit simpler for a lot of social media managers
