Influencer advertising and marketing is now not simply the area of retail and different B2C companies, it’s now more and more utilized in B2B campaigns, with skilled influencers providing their opinions and endorsing product options that meet enterprise wants.
These are trusted professionals who can considerably affect buying choices, and LinkedIn is working to provide these main voices extra alternatives to share their experience on the app.
However how influential can B2B influencers actually be?
Linkedin not too long ago carried out a survey to search out out Over 1,700 know-how patrons To assemble extra perception into the position influencers now play in buying choices throughout the UK, US and India.
The infographic beneath supplies an summary of LinkedIn’s key findings, whilst you can learn extra insights from its B2B influencer survey right here.
