LinkedIn has launched a brand new advert marketing campaign within the UK aimed toward highlighting the advantages of its lately up to date video feed.
Marketing campaign, title “Know-How That Sticks,” was created in collaboration with VCCP London, and goals to point out how younger professionals, specifically, can use LinkedIn’s video feed to advance their careers by means of three brief video campaigns.
Conceptually, the movies present a approach to construct on LinkedIn’s skilled information for youthful viewers, who typically really feel misplaced when beginning out of their trade.
And given the recognition of short-form video content material amongst youthful audiences, it is sensible for LinkedIn to lean into this factor, whereas additionally emphasizing its rising database of video uploads. Actually, LinkedIn lately reported that it’s Video uploads elevated 34% year-over-year, whereas video posts generated 40% extra engagement than textual content updates.
LinkedIn lately added a brand new devoted video tab to the app, which guides customers by means of a TikTok-like interface of full-screen, scrolling video updates.
However I do not know, I am undecided it may work for LinkedIn because it most likely expects.
Very like Tales, which LinkedIn additionally tried, the issue with LinkedIn is that the content material posted on the app does not translate very effectively to the trending content material format. As a result of, principally, it is boring, as a result of what number of occasions have you ever learn a type of self-promotional, motivational, profession steering posts in your LI feed and thought ” I might actually like to see that in video kind”?
I might by no means guess, and the problem LinkedIn faces now regardless of internet hosting extra video content material is that many of the movies uploaded to the app aren’t entertaining, and solely those self same wannabe profession recommendation influencers churning out “high suggestions” content material, which is not partaking.
However then once more, LinkedIn is at all times refining its algorithm, and it says it is producing “report ranges” of person engagement. So perhaps, over time, it is going to be capable of create a personalized, customized feed of video content material to have interaction every person.
However I’m not assured. And no matter advert campaigns to assist elevate consciousness of its video posts, if the precise movies themselves aren’t partaking, younger customers will not come again.
However video generates extra engagement, and younger persons are extra more likely to have interaction with video content material, so it makes conceptual sense for LinkedIn to push round this factor.
I am undecided it has the algorithmic content material to again it up at this stage.
