Okay, I can see how this might sound complicated.
As we speak, on the Instagram creator profile on IG, the Instagram crew posted this explainer clip:
“Wait,” I hear you say, “did not you report simply two weeks in the past that posting 90-second reels is unhealthy for attain?”
Sure, sure I did, however these two issues are literally each in alignment.
Here is why:
Within the caption of this put up, Instagram explains that:
“You may put up a video longer than 90 seconds on IG, simply word that any video longer than 90 seconds is not going to be eligible to be really useful within the Discover or Reels tab“
That is precisely why, two weeks in the past, at an Instagram creator occasion, Instagram’s crew shared this slide that claims posting reels longer than 90 seconds can damage distribution.
Instagram would not clearly state the rationale for this within the occasion slide, however the word above immediately’s put up on why it hurts distribution is as a result of the app would not advocate lengthy reels.
Which, logically, reaches the impact. So sure, you are able to do it, and in some instances, as IG notes, it’d even imply posting longer clips. However they will not see the identical publicity alternatives within the app.
Why doesn’t seem on the floor of the advice of reel greater than 90 seconds?
Effectively, in all probability as a result of Instagram’s analysis reveals that customers solely need quick clips in these lists, so including longer content material impacts total engagement.
That mentioned, Instagram can also be experimenting with longer reel choices, together with 3-minute and 10-minute clips. They’re, apparently, not but on the playing cards for a full launch. However IG is not essentially limiting itself to only quick reels, it is not seeking to spotlight it of their suggestions.
So whereas it could appear contradictory, the logic is that you could put up longer clips, which can be helpful in sure conditions, however they will not have the identical attain.
So that you in all probability solely need very particular instances.
