HubSpot not too long ago performed a video advertising and marketing survey and located that 73% of respondents agreed that video advertising and marketing has been efficient in reaching their advertising and marketing targets.
Nonetheless, greater than a 3rd of respondents (34%) say probably the most difficult facet of video advertising and marketing is an absence of content material concepts.
![→ Access Now: Video Marketing Starter Pack [Free Kit]](https://no-cache.hubspot.com/cta/default/53/8f27c677-d952-4663-8787-bf65c6a1ecf2.png)
Fortunately, I’ve obtained 15 video content material concepts that can assist you obtain your small business targets. However earlier than we get to that, I am going to share video advertising and marketing concepts and my secrets and techniques for locating out what sort of video content material is well-liked with clients.
desk of contents
How can I discover video content material concepts?
My methodology for locating video content material concepts is fairly easy. I normally go to YouTube and social media platforms like TikTok, Instagram Reels, and Fb and comply with accounts in my area of interest or comparable.
For instance, I not too long ago began making TikToks for a brand new dance studio in my neighborhood to draw extra college students.
To find out the kind of video content material I ought to create, I began following different dance studios on TikTok and observing their movies.
I bookmarked those that obtained probably the most views and began eager about making comparable movies for the dance studio. I discovered the next movies appear to work properly:
- Movies of dancers doing intricate choreography
- Newbie-friendly breakdowns and tutorials on tips on how to do particular steps
- Info on which workouts can enhance the energy and stamina wanted for dancing
That is the handbook and, I suppose, “old fashioned” means of discovering video content material concepts. You may pair this method with AI by asking a device like ChatGPT to generate video concepts for you.
I did this for a weblog publish and YouTube channel, however the identical could be utilized to movies.
Which video content material is hottest?
Based on Statista (and Statista has but to let me down), the most well-liked forms of movies worldwide are:
- Music Movies (48.2%)
- Comedy, meme or viral video (35%)
- Video dwell stream (27.7%)
- Instructional movies (26%)
- Tutorials or how-to movies (25.8%)
So, what must be your takeaway? Contemplate methods to include music, comedy, or fashionable memes into your video advertising and marketing Duolingo is one firm that does this properly.
I usually discuss with its video advertising and marketing expertise and marvel if the corporate continues to be sick of me.
At any time when there is a viral development or tune, belief Duolingo to discover a option to incorporate it into its TikTok content material, and the movies virtually all the time go viral.
You may go for how-to tutorials, which Fenty Magnificence does very properly on its accounts. Most Fenty Magnificence movies will characteristic an individual exhibiting the merchandise they’re utilizing and tips on how to apply them to attain a sure look.
How-to movies are an effective way to show the standard of your merchandise and the way they work
If you happen to’re in search of tutorial video inspiration, Lady With The Canines is a superb account to comply with.
Lady with the Canines is run by pet sitter Vanessa De Prophetis. She particulars her expertise creating totally different breeds of canines and cats by YouTube and TikTok movies.
In every video, he explains his course of, shares grooming suggestions and offers detailed details about every breed, its temperament and grooming wants.
This permits him to determine himself as a trusted knowledgeable in his subject in order that future purchasers know their animals are in good palms.
15 Enterprise Video Concepts
Now, let’s focus on some enterprise video concepts. A lot of the movies I’ve listed beneath are pretty simple to create, however if you wish to make movies even simpler, try HubSpot’s Clip Creator.
Clip Creator is a free AI-powered video maker that may convert textual content into skilled movies for your small business. All you need to do is describe your video and most popular tone Click on right here to be taught extra.
Okay, I am accomplished stalling. Right here is my checklist.
1. Demonstration video
As I discussed earlier, Fenty Magnificence has how-to tutorials and demonstration movies right down to a science.
Whether or not it is a easy 60-second clip of an individual swiping the merchandise on their lips or an in-depth long-form video of their founder, Rihanna, utilizing the merchandise to create a purple carpet look, Fenty Magnificence’s demonstration video tutorials give its viewers a take a look at the product’s effectiveness and high quality. See particulars about
2. Buyer Testimonials
Do you’ve got clients who’ve been shopping for your services and products because the starting of your small business? Or the naysayers who became believers? Characteristic their testimonials in your subsequent video!
Actual buyer testimonials and suggestions will construct belief with potential purchasers, so the subsequent time a client praises you, ask them in the event that they’d wish to go on digicam or really feel snug being quoted.
3. Person-Generated Content material
I am unsure if different entrepreneurs share this sentiment, however I see user-generated content material (UGC) as one other type of buyer testimonials.
Give it some thought: clients sharing movies of you utilizing your merchandise is nearly pretty much as good as promoting, if not higher, getting on their cameras and speaking about how your organization is doing.
One in all my favourite adverts that includes UGC is Ring LLC’s business, which exhibits a compilation of movies taken by clients who use their door cameras.
The video showcases all the pieces a hoop digicam can seize, from particular household moments to heartwarming neighbor interactions to chaotic pet shenanigans to tried burglars.
For a tip: Encourage shoppers to tag your model on social media each time they publish a video or different sort of content material. Or you’ll be able to seek for your model on video platforms like TikTok to see what you could find.
4. Behind the scenes
Do you need to present your viewers the care and craftsmanship that goes into making our merchandise? A behind-the-scenes take a look at the product is an efficient option to go.
I’ve talked about them in a number of posts, however Gibson is a superb instance of behind-the-scenes video content material. Movies just like the one beneath present the time and high quality supplies that go into making this iconic guitar
In case your shoppers care rather a lot about craftsmanship, create one thing comparable in your model.
5. Product Comparability
Whereas I want resorts to Airbnbs (I am not on trip for work, sorry), I’ve handy it to the corporate’s present video advertising and marketing technique for evaluating AIrbnb’s expertise to resorts.
The video beneath, though animated, successfully exhibits that vacationers in search of a selected expertise usually tend to discover it in an Airbnb than in a conventional lodge.
6. Developments/Present Occasions
Sure, I am bringing Duolingo again. How can I not?
A lot of their TikTok technique depends on tapping into the newest developments and discussions on the app. I do not want to enter an excessive amount of element once more as a result of I believe you get the purpose by now.
7. Interview
Crunchyroll is a streaming platform recognized for its number of anime packages. For the longest time, Crunchroll’s video technique principally featured attention-grabbing clips from their catalog, which is a superb technique.
These days, although, the platform has featured interviews with large names and faces within the anime business, from musicians to voice actors to administrators.
This ends in glorious video content material that showcases its catalog and offers listeners new details about their favourite exhibits.
8. Offbeat comedy movies
Like I stated, comedy movies are fairly well-liked amongst viewers, so do not be afraid to inject somewhat humor into your video content material.
I really like this TikTok from Scrub Daddy as a result of it is an ideal mixture of humorous and present, since we’re in election season as I write this publish.
9. Curve
I do not know why, however I discover the “Get Prepared With Me” movies (usually shortened to GRWM) mesmerizing. Possibly as a result of they make me really feel like I am chatting with a pal whereas discussing a subject.
My favourite GRWM comes from my colleague Ramona Sukhraj. Within the following Instagram relay, Ramona does her make-up and casually explains how manufacturers can go viral.
10. Declaration
Do you’ve got a extremely anticipated announcement to make? Why not share through video? As an instance you are repurposing a beloved product or lastly collaborating with an influencer that your viewers loves.
A humorous video is an effective way to announce large information.
It would not even must be sophisticated. For instance, content material creator Amelia Diemoldenberg and actor Andrew Garfield have been begging for a collaboration ever since they ran into one another on the purple carpet.
The video beneath introduced the collaboration with a easy shot of them saying hello to one another.
11. Observe me / Stroll with me
Like GRWM movies, comply with me / stroll with me movies (I do not know if there is a correct identify for them) have you ever have interaction in a dialog with a pal whereas they full a job.
This video An amazing instance, by my fellow HubSpotter, Alana Chinn. In it, Alana explains working from residence Figures whereas strolling his lovely canine.
12. Record
Making a listical video could be fairly easy. You may go for a listing of explanation why individuals select your model over others, a listing of the way to make use of your merchandise, or its high options.
13. Unboxing
An unboxing video is when a content material creator (normally an influencer) unboxes gadgets from a model. If there’s an influencer you need to work with, think about sending them a PR bundle to unbox them on their platform.
14. Dwell Procuring
We’re within the age of dwell buying, which has primarily grow to be the brand new QVC. Dwell buying is when a model or vendor showcases merchandise dwell streamed and viewers should purchase instantly from the dwell stream.
It is the most well-liked on TikTok and an effective way to attain a number of targets directly: improve model consciousness, showcase your services or products, and generate direct gross sales.
15. Particular person on the road
Avenue video includes an individual interviewing random individuals on the road or at an occasion. These movies are enjoyable and simple to make as a result of there’s minimal manufacturing concerned and also you by no means know what somebody’s unique reply could be
Crunchyroll created a man-on-the-street video whereas attending a conference, offering a possibility to interact with shoppers whereas showcasing its catalog of packages.
I advised you you had it coated, did not I? Now you’ve got my secret sauce for locating enterprise video concepts, and 15 video content material concepts to select from in your marketing campaign.
Editor’s Notice: This publish was initially printed in June 2015 and has been up to date for freshness, accuracy and comprehensiveness.
