Photograph courtesy of Mifland
Tobi Egberongbe, a Clark Atlanta College graduate, has run attire and accent model Mifland since 2011. Initially from New York, he majored in enterprise whereas operating a thriving images enterprise on the facet, taking pictures for big-name manufacturers like Purple Bull and New Steadiness. One summer time, whereas residence in New York on trip, she discovered a classic leather-based bag from the Forties and tried to recreate it. “I carried that bag in all places,” she remembers.
This single bag ended up within the palms of Hypebeast staff, who despatched it to Japanese contacts. These contacts favored it a lot, they requested Egberongbe to hunt them out in Japan to debate making it later. “I had no plans to go to Japan, however I skipped commencement to go,” he says. “I by no means seemed again.”
Photograph by Tariq Denny
Now, Egberongbe’s followers can store her assortment in particular person throughout her winter pop-up on the Ponce Metropolis Market. Whereas not his first pop-up location, it is one he says is an ideal showcase for his designs “PCM is the very best location in all of Georgia. It’s the third largest attraction in Atlanta. I’ve all the time wished to go there, and it simply lined up,” she says.
The pop-up options her bestsellers, present collections and collaborations Consumers can browse every part from colourful hand-knit striped shirts to mesh soccer jerseys to pant and jacket units with the model’s signature “M.” “We’re sharing model ethos, which is sort of vibrant,” he says
Additionally on provide is the Mifland x Falcons assortment, launched in November 2024 in collaboration with Falcons inventive director Larry Luke. The six-piece attire assortment features a hoodie, monitor set, quilted jacket, T-shirt and Falcons crimson, black, silver and white cardigan. The gathering is offered on-line and on the market at Mercedes-Benz Stadium. (Egberongbe continues to collaborate with Nike to supply athletes with private attire and equipment.)
Most of Mifland’s items are unisex, and all are made with high quality in thoughts, says Egberongbe. Costs vary from $38 for a trucker hat to $315 for a Mifland x Falcons quilted jacket. “We have now wonderful producers, a few of that are shared with huge names in style like Lowe’s,” he says. “It is high-end manufacturing, however not costly. I need everybody to have the ability to purchase into what they signify.”
Photograph by Tariq Denny
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