Mom-and-daughter Deanna and Jackie Halcrow started serving their New York-style bagels in East Atlanta Village in 2018, after years of following at farmers markets and pop-ups. After six years, their long-awaited Beltline retailer has lastly opened.
Positioned within the Residents Constructing close to Kevin Gillespie’s now-defunct Chilly Bear, Emerald Metropolis is modeled after old-school delis and pharmacy counters the place workers put on white coats and paper hats. The menus at each places are comparable, however with all bagels made in East Atlanta, the Beltline outpost was in a position to increase its espresso program and add an automated for fast service.
A Lengthy Island native, Halcrow serves conventional bagel flavors like plain, poppy, sesame and all the pieces, in addition to extra specialty choices like pretzel, sea salt olive oil, and rosemary sea salt. Sandwich choices embody whitefish salad, egg salad, Scottish lox, pastrami and, in fact, a BLT. Vegetarian choices and vegan cream cheese are additionally out there. Prospects will be capable to faucet their bank card to buy a bacon, egg and cheese bagel with out coming into the shop when Halcross’ automated carts arrive from Denmark. As Jackie Halcrow defined, the machine will be capable to serve 4 several types of bacon, egg and cheese sandwiches (together with one with out bacon). Emerald Metropolis workers will consistently monitor the machine, ensuring the sandwiches are contemporary.
Contained in the store, patrons can order quite a lot of chilly brew coffees, from salted mocha to brown sugar cardamom to chilly brew seltzer with orange peel – iced matcha.
Whereas the brand new house is analogous in dimension and look to the unique (onerous wooden parts, a letterboard menu), it has a terrazzo countertop as a substitute of marble and a stand-and-eat counter as a substitute of a handful of seats. But it surely provides house for 20 folks to eat outdoors comfortably beneath an umbrella.
Extra excitingly, Halcrow provides little bits of leisure to the Emerald Metropolis expertise. Prospects can ship pre-stamped postcards from the shop or dial a quantity on a complimentary pay telephone to listen to a message from the “Bagel Fairy.”
“We’re making an attempt to present folks one thing to do whereas they wait for his or her bagels,” says Jackie Halcrow.
Subsequent, Halcrow is contemplating investing in a producing facility to allow them to concentrate on wholesale, delivery bagels nationwide. They need to enter the specialty meals world and create baked bagels.
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