Author: ofwjl

As part of a broader effort to boost ad spending and get its business back on track, Snapchat is trying to better highlight the effectiveness of its ad products in different sectors, with a particular focus on sectors you might not expect to hit with Snapchat users. Last year, for example, Snap shared data on the effectiveness of Snapchat ads in the financial services vertical, showing that both brand and direct response campaigns perform well on the app. But what about other verticals, do they work well with Snap campaigns? To test this, Snapchat recently launched another Marketing Mix Modeling…

Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that harmful or offensive content as well as paid promotions do not appear in the app, more and more advertisers are not responding to X’s revised “freedom of speech,”— Continues to express concern under this. not reach” approach. Today, Hyundai announced it was pausing its ad spending on the X, after it found its ads were appearing alongside pro-Nazi content. This comes days after NBC released a new report that at least shows that 150 blue checkmark profiles on the app, including thousands…

Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that harmful or offensive content as well as paid promotions do not appear in the app, more and more advertisers are not responding to X’s revised “freedom of speech,”— Continues to express concern under this. not reach” approach. Today, Hyundai announced it was pausing its ad spending on the X, after it found its ads were appearing alongside pro-Nazi content. This comes days after NBC released a new report that at least shows that 150 blue checkmark profiles on the app, including thousands…

Nate Lewis and Melissa Barker knew that Oyster Bay Farm was for them. “It ticked all the boxes,” says Lewis. Located on the shores of Puget Sound in Olympia, Washington, fertile land and waterfront views make the farm an ideal location. There was just one problem: Lewis and Barker couldn’t afford to buy the farm or the land it sat on—that is, until they worked with an agricultural land trust. What is a land trust? Land Trust may be Nonprofit conservation organizations or, in some cases, government agencies that work to conserve agricultural land in perpetuity. We don’t eat unless…

What is the “correct” method for meat? There is no doubt that industrial animal agriculture carries a laundry list of sins; Greenhouse gas emissions, loss of biodiversity, deforestation, water pollution and labor rights violations are just a few examples. But there is also evidence that some can practice regenerative grazing improve biodiversity, improvement Soil health and—potentially—carbon sequestration. Not only that, animal husbandry is also significant cultural value and may have eaten animal products Health benefits. For some people, giving up meat or even all animal products is the only sensible course of action. But for those who don’t want to…

Kuuleialoha Gaisoa determines whether a person is eligible to receive his Hawaiian pa’akai, or salt, based on whether they will help him protect Kaua’i’s Hanapepē salt ponds. Like the kupuna or ancestors before him, “I make a product that I just give away,” says Gaiswa, 49. So, “I expect you to stand in the front line when I have to fight for it.” Gaisoa belongs to one of the 22 Kanaka Ōiwi (Native Hawaiian) ohana, or families, who have been entrusted with salt farming for centuries. Tradition dictates that their salt cannot be bought or sold – only traded or…

Last month USDA Four school districts are recognized For their work in improving the nutritional quality of their midday meals. Any easy feat, says Brandi Dreibelbis, with Chef Ann FoundationAn organization that helps schools transition from scratch to cooking Shifting away from a system characterized by carbohydrate-heavy, frozen and fried foods can be a multi-year process, Dreibelbeis says, and it starts with an in-depth assessment. “[Is the district] Cooking anything at all? Are they buying everything pre-packaged?” Dribblebiss said. “Do you have equipment that you need to start cooking from scratch, even small things like cutting boards and knives? Some…

Bats are an impressive group, flying hundreds of miles, identifying prey by sonar, and leading complex social lives. They too As voracious predators of insects are wreaking havoc on crops cotton, cocoa And rice. Literally wiping out tons of insects every night, bats US farmers save an estimate $3.7 billion Bats as well as annual bug kills pollination Crops such as coconut, agave, guava and banana, disperse seeds and produce fertilizer. However, more than half of these small mammals are victims of attacks North American bats The population at risk will decrease over the next 15 years. and agriculture, which…

Just off the coast of South Carolina is St. Helena Island, a 64-square-mile stretch of sandy causeway surrounded by mossy oaks and marshes. Black farmers have spent decades tending the land on this island; The Gullah who live here are descendants of formerly enslaved people from West and Central Africa who worked in the region’s rice and indigo plantations. But development restrictions threaten to undermine the island’s identity as an agricultural-minded working-class community. The last few decades have brought changes to the Gullah-Geechee communities the netherlands, as ancestral lands and farms were turned into private, gated communities, golf courses as…

Akami (lean tuna), chutoro (medium fatty tuna), and otoro (fatty tuna) from Kyushu, JapanPhoto by Brandon AmatoLocated less than a five-minute drive from Mercedes-Benz Stadium, a mixed-use development called Abrams Fixtures promises lofts, offices and, of course, restaurants. One of the first restaurants to be announced is Ryokou Omakase, set to open this summer Ryokou means journey or trip in Japanese, and that’s what chef Paul Gutting wants diners to do when they visit. Currently a chef at Leonard Yu’s omakase table, Gutting will lead the sister spot, serving a 10-12-course tasting focused on Japanese small plates. (At the omakase…