X has added one other huge title to its evolving video content material slate, with a Kardashian approaching board for an unique content material deal.
No, not Kim or Kylie, however open up There’s the Kardashians X signed a contract with to create a brand new, 26-part “video podcast” on the platform.
I am so excited to share that I am launching my first video podcast collection this fall! It is one thing I’ve wished to do for a very long time and I am unable to wait. We’ve so much to speak about???? Extra to return quickly! ???? https://t.co/L0GZfoUwJM
— Khloé (@khloekardashian) June 20, 2024
as X:
“Khloé will star in and produce the refreshing new collection, as one of many world’s most well-known personalities mixes her boundary-pushing humorousness along with her signature relatability to sort out points starting from the on a regular basis to the absurd.“
Sounds good, I assume.
X is documenting the brand new present as his new piece “Authentic in XSlate of programming, which will probably be on the middle of “premium, talent-driven concepts” that can initially solely be obtainable on the app.
For all the excitement about changing into a “video first” platform, although, and its rising deal with video for larger engagement, I am unsure its present programming goes to interrupt viewership information anytime quickly.
Thus far, X has signed unique content material agreements with:
Sure, many of those seem to be pretty area of interest packages, unlikely to have mass attraction. However then once more, get sufficient of those small audiences to sign-up for reveals and it’ll ultimately develop into a big, rising viewers. proper?
I do not know, I do not see them being a giant draw for advert companions, and I do not see how they enhance X’s video product in any important means.
It is also fascinating to notice this method contrasts with previous Twitter video initiatives, which have been inclusive Signing unique offers with MLB, NFL and NBA to Air video games straight within the app.
Even these did not pan out, so it is exhausting to see why these much less standard choices are going to drive a brand new “video first” period for apps.
However X is satisfied that that is the way in which ahead, and celebrity-led reveals are going to convey a bigger viewers to the app, which, in flip, will allow extra alternatives for all creators.
We’ll discover out, but it surely seems to be like X nonetheless has a methods to go to safe a really priceless video content material slate.
