Properly, it is not an actual science, because it’s based mostly on guesswork, however it’s fascinating to see which celebrities and influencers are doubtlessly making probably the most cash from their IG posts.
Utilizing information from Hopper IQ, the workforce from Bored Panda recognized the highest IG customers within the US who commonly put up sponsored content material.
The workforce first recognized the 850 most-followed celebrities, then analyzed 90,000 posts from these customers to single out the advertisements that appeared of their feeds (e.g. “Paid Partnership” tag, in addition to hashtags corresponding to #advert, #sponsored). So it can solely account for feed posts, not tales or reels.
The workforce has since used estimated fee information Hopper HQ’s annual Instagram Wealthy Listing Provide you with common revenue estimates, main to those figures.
So whereas it is not actual, it does present some context on who’s earning profits from their Instagram presence and the way a lot they’re making per yr from sponsored posts on the app.
The wealthy really get richer. See the infographic overview under.