Okay, I can see how this might sound complicated.
As we speak, on the Instagram creator profile on IG, the Instagram group posted this explainer clip:
“Yeah on”, I hear you say, “did not you report simply two weeks in the past that posting 90-second reels is unhealthy for attain?”
Sure, sure I did, however these two issues are literally each in alignment.
This is why:
Within the caption of this publish, Instagram explains that:
“You may publish a video longer than 90 seconds on IG, simply be aware that any video longer than 90 seconds won’t be eligible to be really useful within the Discover or Reels tab“
That is precisely why, two weeks in the past, at an Instagram creator occasion, Instagram’s group shared this slide that claims posting reels longer than 90 seconds can harm distribution.
Instagram would not clearly state the explanation for this within the occasion slide, however the be aware above right now’s publish on why it hurts distribution is as a result of the app would not advocate lengthy reels.
Which, logically, reaches the impact. So sure, you are able to do it, and in some circumstances, as IG notes, it’d even imply posting longer clips. However they will not see the identical publicity alternatives within the app.
Why doesn’t seem on the floor of the advice of reel greater than 90 seconds?
Nicely, most likely as a result of Instagram’s analysis exhibits that customers solely need brief clips in these lists, so including longer content material impacts total engagement.
That stated, Instagram can also be experimenting with longer reel choices, together with 3-minute and 10-minute clips. They’re, apparently, not but on the playing cards for a full launch. However IG is not essentially limiting itself to brief reels, it is not simply seeking to spotlight them of their suggestions.
So whereas it could appear contradictory, the logic is you could publish longer clips, which can be priceless in sure conditions, however they will not have the identical attain.
So that you most likely solely need very particular circumstances.
