Do you have fun Worldwide Cat Day, Speak Like Pizza Day or Pirate Day?
There are lots of observance days worldwide that we, as entrepreneurs, can use to share content material related to our business. However odds are, you in all probability will not admit it nowadays till you see your favourite model posting about it.
That is why I’ve compiled a listing of social media must-dos to your advertising and marketing vacation calendar in 2024 — so you do not have to.
![→ Free Download: Social Media Calendar Template [Access Now]](https://no-cache.hubspot.com/cta/default/53/3e56e15d-47bd-46c9-a256-99fde52abfe7.png)
Index
Why use a advertising and marketing vacation calendar?
A advertising and marketing vacation calendar will help you intend social media vacation traits and determine the observances most related to your model.
For instance, you’ll find alternatives to attach with new and present followers who share an affinity for a selected meals — like popcorn lovers on Popcorn Lovers Day in March.
Or you’ll be able to faucet into a standard curiosity — like Tremendous Bowl Sunday to your audience of soccer followers.
Whereas I do not suggest sharing content material on social media after which including an irrelevant vacation hashtag to it, you’ll be able to reap the benefits of this advertising and marketing vacation to advertise your model in a significant means.
By not doing so, you’ll be able to miss out on precious alternatives the place your model can be part of the conversations happening amongst your group members.
Downloadable social media vacation calendar
That will help you hold monitor of all these distinctive holidays, here is a free social media vacation calendar
This easy-to-use Excel template will enable you plan your content material and format it for various channels like Fb, LinkedIn, X (previously Twitter) and Pinterest.
Use the template above to plan your social media holiday posts
Holiday on rolling social media
First, I’ll cover the social media holidays that roll around every year but the dates can change drastically. The following holidays don’t have the same dates every year – but they’re absolutely perfect to add to your social media calendar
January
- Clean off your desk #CleanOffYourDeskDay: Second Monday of January
- Martin Luther King, Jr. Day #MLKDay: Third Monday of January
- Get to know your prospects #GettoKnowYourCustomersDay: Third Thursday of every quarter (starting January)
- Community Manager Appreciation Day #CMAD: Fourth Monday of January
February
march
April
- Nationwide Excessive-5 Day #NH5D: Third Thursday of April
- Get to know your prospects #GettoKnowYourCustomersDay: Third Thursday of each Quarter (April)
- Denim Day #denimday: Final Wednesday of April
- Nationwide Take Our Daughters and Sons to Work Day #COUNTONME: Fourth Thursday of April
- hump # hump day: Final Friday of April (could range by state)
could
- World Bronchial asthma Day #WorldAsthmaDay: First Tuesday of Might
- Nationwide Instructor Appreciation Day #Thank you teacher: First Tuesday of the primary full week of Might
- Nationwide Purple Nostril Day #RedNoseDay: Final Thursday of Might
- Warmth Consciousness Day #NoFryDay: Final Friday of Might
June
July
September
October
November
December
Nationwide and International Social Media Holidays: 2024
The record isn’t exhaustive (there are numerous There are food-specific holidays) and these dates and hashtags are still subject to change
But it’s a great starting point for social media marketers who want to learn more about what’s trending and how they can plan their content in a way that’s fun and engaging on social platforms.
January 2024 is a social media holiday
February 2024 is a social media holiday
March 2024 is a social media holiday
April 2024 is a social media holiday
May 2024 is a social media holiday
June 2024 is a social media holiday
July 2024 is a social media holiday
🛸🌍 Yesterday, we celebrated #WorldUFODay!
We’re curious, has anybody #UFOARMY Have some wild UFO tales to share?
👽🖖 Do not cease. The extra out of this world, the higher.
Let’s hear about that shut encounter… pic.twitter.com/LV2WZf8iK5
— UFO Gaming (@TheUFOtoken) July 3, 2023
August 2024 is a social media vacation
September 2024 is a social media vacation
- September 11: Nationwide Day of Service and Remembrance #911 days
October 2024 is a social media vacation
November 2024 is a social media vacation
December 2024 is a social media vacation
That is one of the best vacation – #NationalCookieDay! 🎉
Thanks to our Crumble household, who’ve allowed our cookies to be a particular a part of your life for the previous 4+ years. 🥳
We might love to listen to your favourite crumble cookies of all time! 🍪 We’ll ship the ten most descriptive solutions a cookie 👇 pic.twitter.com/KpdnE9j4g4
— Crumble Cookies (@CrumblCookies) December 4, 2021
Ideas for utilizing the vacations to market on social media
1. Prioritize your holidays.
As I discussed above, the purpose is to not take part per There’s a social media vacation. You will wish to select the observances that take advantage of sense for you and your model.
Make a listing at first of every month — or higher but, annually — of the belongings you’ll make for the vacations. This can make it a lot simpler to work this technique into your content material calendar.
And attempt to unfold the love all through the completely different months of the yr. This fashion you may as well capitalize on seasonal traits.
2. Bear in mind to phase your viewers.
It is potential that not everybody who interacts with your corporation will care concerning the holidays you resolve to put up.
That is why it is necessary to make a considerate determination about what occasions and conversations you wish to be part of on social media.
Use your purchaser persona insights to faucet into the vacations that almost all intently align together with your viewers’s pursuits.
3. Observe the success of your advertising and marketing vacation calendar.
As a marketer, I prefer to attempt a bunch of various methods to see what occurs.
I might suggest doing this with a social media trip. Particularly if that is your first time contemplating making a marketing campaign calendar primarily based on our observance.
Here is what it’d appear like:
- Over the course of a yr, you are able to do a couple of every month to affix social media.
- Then, monitor key metrics like impressions and engagement to see which holidays are getting essentially the most traction for your corporation.
- And at last, use these insights to tell your social media vacation engagement for subsequent yr.
Additionally, do not be afraid to take a look at what different manufacturers are doing for inspiration. It is wonderful what is going on viral nowadays.
Examples of social media vacation posts
Talking of inspo, are you able to be impressed? Try a few of my favourite examples of social media vacation posts under.
1. December Holidays — HubSpot
In this post from HubSpot’s own social media team, we’ve created a holiday gift guide for marketers.
Of course, this is one of our buyer personas and a group of people we love very much (we only build software products for them, after all! Shouts to Marketing Hub).
This is an example of how you can make a social media holiday post relevant to your target audience while incorporating light humor.
2. Valentine’s Day — Afterlight book
Image source
Afterlight Books is a romance book box subscription service that hit the nail on the head with their Valentine’s week promotion.
You read that right – they turned a social media holiday into a social media week.
Not only is this pleasing to their loyal customers, it capitalizes on one of their main selling points. All of their books are romantic, so it makes sense to make a big deal of the most romantic holiday of the year!
If your product or business aligns with a particular holiday, feel free to complete your campaign.
3. Asian and Pacific Islander Heritage Month — Spotify
Image source
For Asian and Pacific Islander Heritage Month, Spotify features a diverse panel of artists of Asian and Pacific Islander descent.
In the spirit of the holiday, the brand asks each artist why representation is important to them, which not only enhances the API voice but also honors what the months of tradition are all about.
Whenever you post a social media holiday, consider tying the content you’re publishing very closely to the essence of the holiday.
4. Mother’s Day — Mark and Fold
Image source
Stationery brand Mark + Fold keeps it simple with this Mother’s Day post, reminding their followers to order a lasting gift for the wonderful moms they know.
This post features minimal photography and embodies the brand’s professional, polished tone (with a bit of sass, of course).
This is a great example of how to keep it simple — no need to go over the top, especially if your brand is more understated in nature.
5. First Day of Summer – Brown University
Image source
If you’re looking for an example of a no-fuss social media holiday post, look no further than this example from a university.
It celebrates the first day of summer, which for most students is a welcome break from school. To encapsulate that spirit, it includes an image of an empty, peaceful and tranquil green (actually called Tranquil Green).
With a short Instagram caption and a dedicated branded hashtag, this social media holiday post is both effective and simple, and if you’re not sure what to post next, you know another holiday is coming up.
6. Halloween — Meta
Image source
For its Halloween post, Meta released a reel titled “Haunted House: Trick-VR-Treat,” which effectively advertises its VR headset product.
It also captures the spooky spirit of the holidays by inviting viewers to join a virtual haunted house created by Eli Roth. This is a great example of how to tie a holiday post into an experiential marketing campaign.
7. December Holidays — JetPens
Image source
Let’s be honest: the month of December is full of social media holiday opportunities, so this provides a second example on this list.
JetPens, an online stationery store, delighted its followers with a gift wrapping tutorial (the hardest thing to do) featuring a few stationery items. What a win!
The brand both advertises its products and provides useful information to its followers. Consider taking a similar approach with your posts, where you both honor the holiday and help your audience
8. National Pink Day — Crumble Cookies
Image source
Crumble Cookies won the social media holiday game with this post about National Pink Day. Its brand color is pink, so it created a giveaway campaign to celebrate the holiday and invited its followers to tag others for a chance to win.
This is a great example to follow if your brand colors align with any of the national color holidays.
Just remember that many of these holidays are tied to a specific cause.
For example, Purple Day (March 26th) is designed to raise awareness of epilepsy, while Blue Day (the first Friday of March) national costume aims to raise awareness of colon cancer.
A social media vacation will help you grow your brand
Participating in social media holidays will help you build a strong brand voice and share posts on trending topics, helping you earn more followers in the long run.
While it’s not important to celebrate every social media holiday, being aware of the holidays can help you generate ideas for your marketing and implement fun, themed posts into your social media content calendar.
Editor’s note: This post was originally published in January 2017 but is updated annually for comprehensiveness.
