TikTok has offered new insights into its European viewers, as a part of its newest EU disclosure report, which is required to adjust to the EU. New Digital Companies Act (DSA) .
Below the DSA, all main on-line platforms at the moment are required to supply common updates to their energetic customers within the EU area together with varied different key transparency updates.
Which supplies moderation, person development and another fascinating notes. You possibly can try TikTok’s full launch report right here, however on this put up, we’ll check out some key notes.
First, TikTok reported that it eliminated round 13 million items of content material between October and December final yrDelicate and mature themes” are the largest drivers of elimination.
This was additionally the primary consider TikTok’s first EU transparency report, and it’s fascinating to notice the development in TikTok’s reporting across the elimination determination.
When it comes to unlawful content material, TikTok has seen essentially the most person studies round “monetary crimes”, with “violations associated to privateness” and “hate speech” additionally producing quite a lot of person suggestions. TikTok additionally studies that it has been banned 3 million EU-based accounts in the course of the reporting interval.
When it comes to moderation, TikTok studies that 6,287 persons are devoted to content material moderation within the European Union as of the top of December 2023. This elevated by a further 162 moderators on its preliminary report.
However this materials could also be of most curiosity by way of common perception:
TikTok reported that it has 142 million customers within the EU area, up from the 135.9 million it reported in October final yr.
TikTok notes that a number of the specifics of its calculations right here might even see double counting, which explains the person statistics supposed solely to adjust to its DSA necessities, and “shouldn’t be relied upon for different functions.”
However as an indicator of TikTok’s total utilization development, it is price noting. TikTok is rising in EU utilization, though not quickly.
Germany, France and Italy are its principal EU international locations, every with greater than 20 million customers. Additionally price noting is that, with 170 million TikTok customers within the US, these two areas make up a couple of third of its estimated one billion energetic customers.
These are some fascinating notes on TikTok’s EU operations and its total reputation within the area. And if you wish to attain European customers, region-based notes can assist you higher goal your campaigns.
You possibly can learn TikTok’s full DSA launch replace right here.
