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“The largest pink flag on LinkedIn is the ‘open for work’ image.” This scorching tech is dropped at you by former Google recruiter Nolan Church.
And the dialogue continues. As I flick thru my LinkedIn feed, the dialog concerning the #OpenToWork profile picture body continues to be occurring.
Must you use it? Does it work? Is there even the slightest risk that you could be come off as determined or unoriginal as a job seeker?
Featured Voices:
Sure, #OpenToWork has potential.
Nevertheless it’s not the one technique for job seekers to tackle new roles.
Ramona Sukhraj, principal advertising author at HubSpot, mentioned, “In my expertise, the #OpenToWork body is like sporting a T-shirt that claims ‘Open To Work’ – it solely will get seen should you present your self.”
Sukhraj was just lately within the job market.
“It is a visible support that makes it clear that you just’re open to employment conversations on the platform, however should you’re not posting, participating, or making your self seen to the best teams, the trouble is generally for naught. So if you are going to add it, be ready to be proactive.”
In different phrases, it isn’t sufficient so as to add picture frames, sit again and look ahead to job presents to return.
Recruiter perspective
Katelynne Bazile, World Crew Lead, Rising Expertise Programming and Operations at HubSpot, shared the identical sentiment as Sukhraj once I requested concerning the effectiveness of LinkedIn picture frames.
“Whereas the #OpenToWork and #Hiring picture frames initially served a helpful objective by serving to people simply discover job alternatives or establish job presents, the present job market volatility and the excessive variety of individuals utilizing these frames has diminished their effectiveness,” Basile mentioned.
“As frames turn into extra frequent as a consequence of elevated pruning, they could not have the influence they did once they have been first launched.”
And he makes a great level about layoffs. To date in 2024, greater than 74,000 staff have been laid off, together with about 300 tech corporations.
Unpacking the recent takes
Regardless, Bazil mentioned he would not classify the #OpenToWork picture body as a “sign of desperation or dangerous to job-seekers.”
He suggests, nonetheless, that there are higher methods to distinguish your self.
“Personally, I discover extra influence in being actively engaged on LinkedIn, interacting with key persona content material and utilizing the platform’s instruments to attach with related job alternatives,” says Bazile.
“It is very important adapt and refine our methods because the platform evolves Whereas I would not discourage the usage of picture frames, I like to recommend incorporating further strategies to successfully attain your audience.”
Let’s face it – about 40 million individuals seek for jobs on LinkedIn each week. In in the present day’s job market, it is vital to construct your community, begin conversations, and create a plan to set your self aside.
vibrant aspect
Sukhraj had some excellent news to share on the photo-frame entrance.
“I’ll say, when including I initially posted a feed replace [#OpenToWork] Within the body, I obtained messages from a number of recruiters inside seconds,” says Ramona.
“It leads me to imagine that some persons are monitoring hashtags and even particular job titles.”
And it is sensible – knowledge exhibits that 77% of employers are nonetheless utilizing LinkedIn to supply candidates
However I might say the most important takeaway right here is that LinkedIn picture frames are nonetheless solely a small half of a bigger technique.
Backside line
To reply the broad query posed on this article, I might say sure — LinkedIn picture frames can really be useful. However they don’t seem to be constructed to face on their very own, and you may nonetheless should do the heavy lifting to land your subsequent gig.
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