Whereas it appears to be like like ByteDance’s adoption of the Instagram-like “Lemon8” app is winding down, the corporate is now trying to make use of TikTok to spice up Lemon8 sign-ups.
At the moment TikTok introduced it TikTok customers can now entry Lemon8 by their TikTok accounts, utilizing the identical login credentials for every app.
As defined by TikTok:
“Whereas Lemon8 may have a separate app, TikTok and Lemon8 will share a unified person login. Because of this creators can use one account to login to each platforms, growing the power to cross-share content material between the 2 apps. This integration is designed to make picture sharing extra possible and fluid for all TikTok creators, increasing their attain and engagement potential.“
Lemon8, which gained traction within the US final yr, is a cross between Instagram and Pinterest, which ByteDance is trying to make use of to develop its footprint with Western social media customers.
The app itself is definitely made obtainable Since 2020, and has grow to be considerably well-liked in Asian international locations. However primarily based on elevated curiosity within the app final yr and matched with ByteDance’s bigger in-stream buying push, the corporate had hoped to ascertain one other main app partnership with TikTok.
Apparently, although, it isn’t working. Lemon8 stopped piggybacking TikTok to spice up sign-ups much like what Instagram did with Threads, the place Threads broke app sign-up information. Like IG, TikTok has greater than a billion customers, and making it simple for them to create a Lemon8 account utilizing their TikTok login could possibly be a straightforward solution to enhance curiosity and get Lemon8 again on observe.
On the identical time although, Lemon8 does not actually add something new. Threads additionally gained momentum as a result of individuals had been searching for a substitute for X, however Lemon8 is not actually a substitute for something, only a clone of parts that exist already in different apps.
However nonetheless, streamlined account creation will undoubtedly enhance sign-ups, and it might assist the platform be thought of extra related once more.
On the very least, it can get extra individuals to look at the app by making it simpler for TikTok customers to create an account. As such, it is a good technique, though I am unsure Lemon8 will grow to be a significant consideration.
Additionally, if it turns into a giant factor, the meta will simply include “Lemon 9”, so…
