TikTok shared its newest EU viewers and worker numbers as a part of its DSA disclosure reporting, which affords some fascinating notes on moderation, person development and extra within the area.
The newest report covers the interval between January and June this 12 months, the primary report for TikTok to cowl a full six-month interval. TikTok has launched two earlier DSA stories, one masking a single month and the opposite masking the three months ending final 12 months.
As such, this newest replace supplies a extra indicative account of TikTok’s efficiency, together with the variety of lively customers within the area.
First, TikTok reported that it eliminated round 22.2 million items of content material throughout this era, with “Delicate and mature themes” are the most important drivers of elimination.
As you may see on this checklist, “Regulated Merchandise and Business Actions” was the second largest contributor to removals, adopted by “Psychological and Behavioral Well being”. however”“Delicate and Mature Themes” was far forward, beating the subsequent closest class by greater than 2 million removals throughout this era.
By way of developments, TikTok truly eliminated much less content material throughout this era on common.
As talked about, TikTok’s final DSA report coated the interval from October to December 2023, which is simply three months, versus this one, which coated a 6-month interval. As such, the comparability just isn’t direct, however if you common out the month-to-month removals, TikTok was deleting 4.3 million content material monthly final 12 months and it’s now deleting 3.7 million monthly.
It would not say a lot in regards to the change in strategy because of the app’s elevated utilization round Christmas. Nevertheless it’s a big drop in general numbers, which could possibly be a component to look at.
By way of unlawful content material, TikTok noticed essentially the most person stories round “unlawful hate speech”, with “violation of privateness” and “sharing of objectionable intimate photographs” additionally topping the checklist. TikTok additionally stories that it has been banned 5.3 million accounts throughout the reporting interval.
By way of moderation, stories of getting TikTok 6,354 individuals within the EU devoted to content material moderation by the tip of June 2024. This is a rise of 67 moderators in its final report, which itself included the rise. 162 moderators in its preliminary replace. So TikTok is including extra moderation workers over time to cowl extra parts of concern on the app.
Lastly, when it comes to customers, TikTok now has 150.5 million month-to-month lively customers in Europe.
that 8 million eventually report, so TikTok’s customers within the area are rising. Not at a speedy fee (1.3m monthly), however rising over time.
Germany, France, Italy and Spain are the primary EU international locations for TikTok, now with greater than 20 million customers every.
For added context, the highest utilization areas for TikTok proper now are:
- 170 million customers within the US
- 150 million customers in Europe
- 130 million customers in Indonesia
- 100 million customers in Brazil
- 77 million in Mexico
- 70 million in Vietnam
Mixed, these areas make up 70% of TikTok’s billion person viewers.
These are some fascinating notes on TikTok’s EU operations and its general recognition within the area. And if you wish to attain European customers, region-specific notes will help you higher goal your campaigns.
You possibly can learn TikTok’s newest DSA launch replace right here.
