Here is a fast, however necessary word from Instagram head Adam Mosseri:
In response to the clip above, Mosseri clarifies that together with your individual model brand will not have an effect on your reel’s attain on Instagram.
To cite Mosseri immediately:
“In the event you watermark a reel with your individual brand, will that have an effect on its attain? The reply is not any, it is really good. What we attempt to do isn’t advocate reels with different app logos, but when it is your In case you have your individual brand, don’t fret about it.”
In 2021, Instagram applied a discovery penalty for reels that included the TikTok brand, stopping customers from reposting content material between the 2 apps. Reposting TikTok as a reel, even with a watermark, will nonetheless present as much as your followers the identical method, however their wider attain is restricted, so they will not present up in Discover or in Suggestions.
On the time there was particular recommendation that customers mustn’t put up content material “Which is seemingly reusable from different apps.”
Since then, YouTube has added Shorts, its personal variation of short-form content material, and it’ll, apparently, even be included right here beneath IG’s “different apps brand.”
However together with your individual model brand in your clips is ok and will not end in a attain penalty.
In some methods, limiting the attain of re-posts from rivals appears a bit petty for Meta, however then once more, they do the identical factor, particularly to focus on authentic content material (ideally) all through their app’s discovery factor.
So, to make clear, do not repost relay TikToks with the TikTok brand if you wish to attain a bigger viewers. However if you wish to create a reel that features your individual branding, that is not an issue.
A related rationalization for reel makers.
