This is a fast, however necessary notice from Instagram head Adam Mosseri:
Based on the clip above, Mosseri clarifies that together with your personal model emblem will not have an effect on your reel’s attain on Instagram.
To cite Mosseri straight:
“If you happen to watermark a reel with your personal emblem, will that have an effect on its attain? The reply is not any, it is truly good. What we attempt to do shouldn’t be suggest reels with different app logos, but when it is your You probably have your personal emblem, don’t fret about it.”
In 2021, Instagram applied a discovery penalty for reels that included the TikTok emblem, stopping customers from reposting content material between the 2 apps. Reposting TikTok as a reel, even with a watermark, will nonetheless present as much as your followers the identical manner, however their wider attain is proscribed, so they will not present up in Discover or in Suggestions.
On the time there was particular recommendation that customers shouldn’t submit content material “which is seemingly reusable from different apps”.
Since then, YouTube has added Shorts, its personal variation of short-form content material, and it’ll, apparently, even be included right here beneath IG’s “different apps emblem.”
However together with your personal model emblem in your clips is ok and will not end in a attain penalty.
In some methods, limiting the attain of re-posts from opponents appears a bit petty for Meta, however then once more, they do the identical factor, particularly to spotlight unique content material (ideally) all through their app’s discovery ingredient.
So, to make clear, do not repost relay TikToks with the TikTok emblem if you wish to attain a bigger viewers. However if you wish to create a reel that features your personal branding, that is not an issue.
A related clarification for reel makers.
