Halloween is coming, which suggests it is time to begin locking down the main points of your spooky season promotion and what themes and characters you are going to use on your get together, promotion, costumes, and so forth.
Pinterest’s newest “Halloween Developments Report” will assist. The platform shared its newest insights into key Halloween search tendencies, indicating what persons are most all in favour of and the place curiosity shall be this season.
Based on Pinterest:
“The 2024 Halloween Development Report reveals customers leaning into popular culture with searches for “It Lady Halloween Costume” from final yr, up 170%, celebrating rising new pop stars and icons with signature types. Individuals are additionally trying to find sports-inspired appears to be like on Pinterest, with a 265% improve for “sports activities costume concepts”. Classic Halloween is a well-liked theme in each costumes and decor with “classic Halloween” up 50% and “90s Halloween decor” up 140%.”
So there are a couple of issues, but it surely’s attention-grabbing to notice that Barbie would not instantly stand out like final yr. I might have assumed that the Joker and Harley Quinn costumes would develop, however then once more, that newest Joker film wasn’t met with nice evaluations.
Possibly Beetlejuice?
When it comes to specifics, Pinterest says that “gothic glam” is a key, rising development, together with “gentle vampire make-up” (searched 475% year-over-year), “gothic man make-up” (+290%) and “clowns”. Make-up reveals” (+1870%) are seeing extra curiosity.
Dressing up as popular culture “It Women” can also be gaining consideration, with outfits themed round Charli XCX (+2345%), Kesha (+510%) and Ariana Grande (460%) garnering curiosity.
I imply, dressing up as a very nice particular person looks like dishonest, however I suppose that is the development…
Cheetah print make-up (+570%) and leopard print make-up (+670%) are additionally widespread, whereas characters from “Imply Women”, “Love Island” and “Home of the Dragon” are additionally trending.
“Dallas Cowboys Cheerleaders Outfit” (+550%) is one other cute development, primarily based on Pina’s curiosity, whereas Joker and Harley Quinn are close to the highest of the couple outfit listing.
However they’re nowhere close to the season’s prime {couples} outfit development: “Shark Boy and Lava Lady Outfit Couple” (+4245%).
When it comes to meals tendencies, “Ghost Pizza” (+850%), “Halloween Popcorn Bar” (+110%) and “Pumpkin s’mores Cookies” (+390%) prepared the ground, whereas the primary rising themes of the yr are “Hippie Halloween Decorations” (+190%), “Disco Halloween Decorations” (+175%) and “90s Halloween Decorations” (+140%).
Listed here are some issues on your Halloween method that may assist kick off your spooky season in the fitting course.
You’ll be able to see Pinterest’s full Halloween development report right here.
