Social media and video content material are an integral a part of any advertising and marketing technique in 2024. 91% of companies use video as a advertising and marketing software and 35% decide to creating extra social media movies in 2024.
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If you happen to’re seeking to leverage social media movies in your advertising and marketing efforts, you are unsure how you’ve got landed on the suitable weblog. I’ve collected 16 social media video examples from varied platforms to encourage you and encourage you to create your individual.
After studying and also you’re able to create your individual, take a look at HubSpot’s free AI-powered video creator, Clip Creator, which may flip textual content into skilled movies.
With out additional ado, let’s dive into it.
4 Instagram reel examples
1. Sacred
One in every of my favourite Instagram reels launched lately options certainly one of my favourite icons – Beyonce!
Beyonce lately launched a hair care line referred to as Cecred, and to show to the unsuspecting that the model’s merchandise work, she took viewers by her typical hair wash day.
The video reveals her utilizing Sacred merchandise on her hair whereas her voiceover explains her course of.
Video is a superb alternative to indicate you merchandise at work, so consider methods to movie individuals utilizing your merchandise And get some staff or founders concerned, exhibiting your viewers that you just imagine in your merchandise too
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What I like: I like that Beyonce, founding father of Cecred, is utilizing her personal merchandise. This provides to its model legitimacy. I benefit from the pleasant, assured, and conversational tone he makes use of to make the video extra personable.
2. Nike
Nike’s video advertising and marketing virtually at all times incorporates facets of emotional storytelling, and its Instagram reel “Once I get harm, I at all times rise up,” is not any completely different.
Riley reveals skilled basketball participant Jay Morant having a typical time without work the courtroom. Morant will be seen enjoying avenue ball together with his buddies, planning dinner with household, getting his hair accomplished at a neighborhood salon, and hanging with the neighborhood children.
She recounts her story of being aggressive and resilient since childhood. All through the video, everybody wears Nike footwear, exhibiting that the model has pairs for adults and kids throughout sports activities and playtime
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What I like: Nike is excellent at what I wish to name “I am-not-selling-to-you” advertising and marketing. I am positive there’s a greater time period for this, however I imply that regardless of Nike merchandise being featured all through the video, it does not really feel like Nike is making an attempt to promote to me.
As an alternative, it appeals to my feelings by exhibiting a pushed man who loves and helps him.
It tells a narrative whereas additionally letting me know that Nike footwear are constructed for each a part of the human journey, from childhood playtime to skilled athlete.
3. Victoria’s Secret
Tyra Mail! If you happen to’ve ever watched America’s Subsequent Prime Mannequin like I’ve, you recognize the reference. Contestants on the fact present at all times buzzed with pleasure when supermodel Tyra Banks left letters detailing a problem for them.
And that very same degree of pleasure was captured when Victoria’s Secret requested its fashions how they felt about Tyra Banks’ return to the Victoria’s Secret runway.
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What I like: Victoria’s Secret interviewed the fashions who attended this 12 months’s trend present and bought their actual reactions. Take into account sharing huge information about your model with a peek behind the scenes and the precise response to huge information involving your organization.
4. GoPro
The video beneath was shot utilizing a GoPro digicam and is from Killian Bronn’s perspective. The video reveals how clear and high-quality GoPro movies will be, and in addition demonstrates that they’re extremely transportable and simple to make use of.
I imply, give it some thought: what number of cameras are really easy to make use of that you would be able to movie with them using a dust bike alongside the sting of a cliff?
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What I like: I am at all times a fan of social media movies that present product in use, so this video will get an enormous thumbs up from me for that cause. Nevertheless, I additionally take pleasure in this video as a result of the angle and POV present an immersive expertise.
If I wander round a bit, I will really feel like I am using that bike up the facet of the mountain.
4 TikTok video examples
1. Gloria
I am an enormous fan of Gloria and her movies that deal with inclusivity (or lack thereof) within the make-up business. In her movies, Gloria assessments merchandise from well-liked make-up manufacturers to see in the event that they’re appropriate for darker skinned ladies.
Some manufacturers fail the check and a few cross with flying colours. Though Golloria is not a model herself, your model can take inspiration from how she shortly and easily demonstrates how merchandise work with actual individuals.
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Manufacturers ship Gloria their merchandise completely to assessment.
Consider an influencer or creator whose content material aligns together with your model, and contemplate sending them samples for testing. Simply ensure that they’re of the suitable high quality as a result of educated producers like Gloria shall be very Be sincere in case your product is less than customary.
What I like: Golloria is a trusted influencer within the make-up area, so when the model passes its check it establishes product legitimacy and belief.
2. Duolingo
If there’s one model that guidelines TikTok, it is DuoLingo. The language studying app jumps on the newest traits and is aware of the best way to market itself by including its personal aptitude.
For instance, the track “MAPS” by Yeh Yeh Sure is seeing a resurgence on the app because of a brand new dance pattern. The pattern has solely been round for a number of days on the time of publication, however DuoLingo has already created a brief animation of its inexperienced owl mascot dancing.
The video’s caption is a reference to a frequent fallout of Duolingo customers and their language studying habits.
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What I like: The video is brief, humorous and completely captures the newest TikTok pattern whereas connecting it to the app’s mission, which is to get individuals dedicated to studying new languages.
3. Media
Viz Media lately began a weekly collection that gives a recap and roundup of the newest chapters of the collection it distributes. It has been successful with followers who learn a number of Viz Media titles and wrestle to recollect what’s out and what’s subsequent.
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What I like: I included this video in my checklist due to its simplicity. This isn’t a high-budget TikTok with numerous bells and whistles It’s easy, inexpensive and will be made in minutes.
4. Baba Maja
A few of Scrub Daddy’s hottest TikTok movies characteristic a narrator explaining new merchandise in an easy, candid manner with a sprinkle of dry humor. The video that includes SpongeBob’s fall lineup is a superb instance.
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What I like: Like Viz Media, the video is easy and no frills, proving that you do not have to have a hefty finances or excessive manufacturing requirements to create an important video that engages your viewers.
4 YouTube Shorts video examples
1. Beard burn
Beardbrand is a males’s grooming firm that sells quite a lot of beard and hair care merchandise. The corporate promotes its merchandise by YouTube shorts exhibiting how drastically a buyer’s look will be modified through the use of the merchandise.
What I like: Beardbrand will get actual customers to take part in its movies and provides viewers a take a look at their hair earlier than and after utilizing the merchandise. I additionally love that they pack actual, candid reactions and moments into such brief movies.
2. Tiffany & Co
This YouTube brief by Tiffany and Co is the right instance of “present and do not inform”. There isn’t a narrator on display and little or no sound. Simply actress Elaine Zhong tries on Tiffany jewellery and marvels as bracelets, necklaces and rings sparkle within the mild.
What I like: I like that the merchandise converse for themselves. Generally, much less is extra, and also you simply want to permit your services to shine.
3. REM magnificence
This YouTube brief from REM Magnificence goes behind the scenes of the model’s collaboration launch with the movie “Depraved,” starring the model’s founder, pop star Ariana Grande.
What I like: The brief could be very clear and reveals the work that goes right into a marketing campaign shoot. It additionally reveals uncooked, unedited footage of how the make-up appears to be like on the fashions.
4. UCLA
UCLA promoted its establishment by interviewing its graduating class and asking college students what they’d miss about their time on the college.
What I like: As you possibly can most likely inform by now, I like movies that seize candid, actual reactions and moments.
4 Fb reel video examples
1. Netflix
This Fb reel from Netflix introduced the return of their live-action adaptation of Avatar: The Final Airbender. The video reveals solid members passing round a cellphone as they movie their reunion on set.
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What I like: I like this video as a result of it is easy and the solid members are filming it themselves It appears real and enjoyable and is an effective way to excite followers.
2. Pink Bull
Pink Bull’s well-known slogan is “Pink Bull provides you wings!” And so they took that quote to new heights (pun meant) with the reel they posted on Fb. The reel reveals a Pink Bull helicopter selecting somebody up from the water and the particular person getting out of the helicopter and going again into the ocean.
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What I like: To be sincere, there is not a lot on this video that may be replicated (until you’ve the finances for a custom-made helicopter), making this video distinctive.
3. Closing ears
Final Ears is a model that makes a speciality of in-ear screens. On this relay, a consultant explains the best way to insert them.
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What I like: The model explains the best way to use the product and others prefer it, establishing it as an authority on the topic.
4. Adobe
This Fb relay options an interview with actor, director, and producer Daniel Dae Kim, who discusses the mission of his firm, 3AD, to offer mentoring alternatives for marginalized communities within the movie business.
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What I like: The total interview with Kim is lengthy, however Reel highlights essentially the most compelling quote. When you have an important interview with somebody related together with your model, flip essentially the most attention-grabbing components right into a short-form video.
Fairly inspiring, is not it? Many of those movies present that you do not want an enormous finances to create thrilling content material that highlights your model’s services. Generally much less is extra.
