In information that can affect… nicely, few individuals to be sincere, TikTok has introduced that it’s shutting down its separate “TikTok Music” streaming app after varied operational challenges and restricted person curiosity.
TikTok Music was initially launched in India in late 2019, beneath its authentic identify “Reso”, which coincided with TikTok’s personal rise within the nation. And when TikTok was banned in India in 2020, one way or the other, Reso averted the identical restrictions.
Nonetheless, nevertheless, Indian customers have not proven a lot curiosity in TikTok’s personal streaming supplier. And when Indian authorities banned the app earlier this yr, it was already out as a viable choice within the area.
TikTok final yr renamed Reso to “TikTok Music” (which might get it banned in India), and relaunched it in Brazil and Indonesia. It additionally prolonged entry to chose customers Australia, Mexico and Singapore as a part of a closed beta check.
However the music licensing dispute and failure to realize traction in opposition to incumbents will now as a substitute see TikTok realign its strategy round its core app.
In accordance with TikTok:
“For the advantage of artists, songwriters and the trade, we might be shutting down TikTok Music on the finish of November to concentrate on furthering TikTok’s function in music listening and music streaming providers.”
The TikTok Music web site now has a message advising customers to cease pending:
“We remorse to tell you that TikTok Music might be closed on November 28, 2024. After this date, entry to TikTok Music together with login, subscription and all different functionalities will now not be out there.”
Customers can switch their playlists from the app (till twenty eighth October), whereas customers can request refunds from the service (till twenty eighth November). TikTok will delete all person account info after that closing date.
As famous, this is not a giant change within the bigger social media or music panorama, as TikTok Music has by no means gained traction in its place streaming supplier.
The thought was that TikTok would have the ability to strengthen its reference to the music trade by not solely performing as a key promotional platform for artists, but in addition as a direct supplier of their work. TikTok’s mum or dad firm ByteDance tried an analogous strategy in China, with one other separate streaming app, however Douyin, like TikTok, stays its essential focus and essential driver of curiosity.
Actually, it was all the time of venture to tackle established gamers within the area, and I doubt TikTok is simply too stunned that it did not work out. Nevertheless it gave it a shot, and whereas it did not allow it to increase its empire, it can doubtless assist TikTok enhance its personal music strategy.
