After testing it with choose customers over the previous few months, YouTube is now rolling out its “Add Your” sticker for shorts to all customers.
As you possibly can see on this instance, the “Add Yours” sticker encourages participatory content material, prompting viewers to create their very own shorts clips.
Sound acquainted? As a result of it is a duplicate of the very same function on Instagram, which itself was tailored from TikTok’s Duet choice. And so, the good circle of social media life continues, the place platforms copy and paste from each other into oblivion, hoping to maintain customers inside their very own apps, versus dropping them to the most recent trending capabilities.
Which clearly works, as a result of all of them are likely to do it, and it saves cash on conducting your individual R&D. So, win-win, I suppose. The one danger is that you simply lose any level of differentiation and finally, each app and providing begins to really feel the identical.
Clearly, homogenization is just not thought of a serious impediment for platforms.
YouTube Shorts (which itself is an instance of social media replication) have grown exponentially over the previous yr and now common 70 billion cumulative each day views. Encouraging extra participation provides extra content material to the combination and creates extra engagement, so it is sensible that YouTube would wish to add this function.
It’s the similar in lots of different locations.
Which may not be a foul factor, and with TikTok doubtlessly leaving the US quickly, it may really assist scoop up cast-offs from the app. However it is a bit generic.
I imply, that is the purpose, however I would relatively see new options.
