TikTok has introduced that it has signed on to be the official platform companion of the 2024 Toronto Worldwide Movie Pageant, which can see the app Embody a variety of themed activations and promotions to assist customers rejoice the occasion.
As defined by TikTok:
“Movie lovers and movie fanatics can be part of the thrill by accessing our interactive expertise on TikTok at TIFF. Search TIFF to see the in-app #TIFF24 search hub that includes the most recent fan content material, pink carpet glamor and peeks at star-studded screenings all through the competition.
TikTok may even deliver a collection of creators to the occasion, who will probably be internet hosting premiere screening, and co-hosting a post-screening Q&A with TIFF programmers. TikTok’s occasion additionally featured a panel that targeted on the “energy of fandom” and the way collaborations with TikTok creators may also help increase the recognition of movie releases.
It is a great way to attach TikTok’s model to the trending dialogue that emerges from the occasion. And with analysis exhibiting that 47% of TikTok customers have found a brand new film via the app, there’s clearly loads of curiosity in films and celeb content material.
It can additionally facilitate expanded alternatives for model tie-ins and affiliations by connecting to the evolving TIFF discussions and creating broad buzz primarily based on the most recent movie premieres and celeb information.
For Canadian manufacturers particularly, this could be a good option to join with the zeitgeist.
You may go to TikTok’s Toronto Worldwide Movie Pageant hub by looking #TIFF24 on the app.
