TikTok has introduced that it has signed on to be the official platform accomplice of the 2024 Toronto Worldwide Movie Pageant, which is able to see the app Embody a variety of themed activations and promotions to assist customers have a good time the occasion.
As defined by TikTok:
“Movie lovers and movie fanatics can be a part of the joy by accessing our interactive expertise on TikTok at TIFF. Search TIFF to see the in-app #TIFF24 search hub that includes the most recent fan content material, purple carpet glamor and peeks at star-studded screenings all through the pageant.
TikTok will even carry a choice of creators to the occasion, who might be internet hosting premiere screening, and co-hosting a post-screening Q&A with TIFF programmers. TikTok’s occasion additionally featured a panel that centered on the “energy of fandom” and the way collaborations with TikTok creators may also help increase the recognition of movie releases.
It is a great way to attach TikTok’s model to the trending dialogue that emerges from the occasion. And with analysis exhibiting that 47% of TikTok customers have found a brand new film by means of the app, there’s clearly a whole lot of curiosity in motion pictures and celeb content material.
It’ll additionally facilitate expanded alternatives for model tie-ins and affiliations by connecting to the evolving TIFF discussions and creating broad buzz based mostly on the most recent movie premieres and celeb information.
For Canadian manufacturers specifically, this could be a good approach to join with the zeitgeist.
You’ll be able to go to TikTok’s Toronto Worldwide Movie Pageant hub by looking #TIFF24 on the app.
