As the brand new NFL season begins, TikTok introduced an growth of its ongoing partnership with the league, a multi-year partnership that can see NFL media and groups publish unique content material to the app.
In accordance with TikTok:
“TikTok has grow to be a vacation spot for NFL content material and tradition, with over 11 million mixed posts #NFL, #NFLPlayoffsAnd #SuperBowl. All year long, our international followers flock to TikTok for a hands-on view of the NFL world and the commentary surrounding it. From behind-the-scenes footage and educational movies with gamers to highlights of yesterday’s and at present’s most memorable performs, the NFL has grow to be rather more than a sport, and it is all accessible on TikTok.“
The truth is, TikTok additionally reported that NFL-related movies will generate 5 billion views in 2023 alone.
Which was undoubtedly boosted by the involvement of Taylor Swift, whose appearances at boyfriend Travis Kelce’s video games created their very own media cycle. That is clearly having an affect on TikTok, which has grow to be a key driver of cultural traits pushed largely by music, so for that motive alone an expanded partnership is sensible.
However a few years? Are we certain that TikTok will likely be accessible within the US that lengthy?
In fact, the NFL has a world following, so even when TikTok exits the US as a consequence of authorities sell-off stress, this partnership could have some worth. However it will be a lot much less important, and I ponder if there’s a clause for that within the new contract.
Both manner, the brand new deal will assist enhance NFL dialogue on the app, which might be important for sports activities manufacturers trying to broaden their promotions.
