As the brand new NFL season begins, TikTok introduced an enlargement of its ongoing partnership with the league, a multi-year partnership that can see NFL media and groups publish unique content material to the app.
In response to TikTok:
“TikTok has turn out to be a vacation spot for NFL content material and tradition, with over 11 million mixed posts #NFL, #NFLPlayoffsAnd #SuperBowl. All year long, our world followers flock to TikTok for a hands-on view of the NFL world and the commentary surrounding it. From behind-the-scenes footage and tutorial movies with gamers to highlights of yesterday’s and immediately’s most memorable performs, the NFL has turn out to be way more than a sport, and it is all out there on TikTok.“
In reality, TikTok additionally reported that NFL-related movies will generate 5 billion views in 2023 alone.
Which was undoubtedly boosted by the involvement of Taylor Swift, whose appearances at boyfriend Travis Kelce’s video games created their very own media cycle. That is clearly having an influence on TikTok, which has turn out to be a key driver of cultural tendencies pushed largely by music, so for that purpose alone an expanded partnership is smart.
However a few years? Are we certain that TikTok will likely be out there within the US that lengthy?
After all, the NFL has a world following, so even when TikTok exits the US as a result of authorities sell-off stress, this partnership may have some worth. However it might be a lot much less important, and I’m wondering if there’s a clause for that within the new contract.
Both approach, the brand new deal will assist enhance NFL dialogue on the app, which may very well be important for sports activities manufacturers seeking to broaden their promotions.
